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Mars Partners with Clean Electricity Suppliers for Innovative Strategy to Cover Full Value Chain with Renewables

Stuart Mitchell

Mars, Incorporated has announced a major step in its decarbonization journey under its new program called Renewable Acceleration by teaming up with energy partner Enel. This initiative is designed to speed up the shift from fossil fuels to clean energy – not just for Mars owned sites, but across its entire value chain by bringing the totality of their electricity usage to the renewables market. This means sourcing renewable electricity to cover everything from the farms that grow ingredients to the trucks that deliver products, and even the energy used…

Landmark £150m donation to the National Gallery

Stuart Mitchell

The Julia Rausing Trust is pleased to announce it has recently made a landmark pledge of £150 million to fund a transformational project at the National Gallery that will create a brand-new wing and public realm. The gift is the single largest donation ever pledged by The Julia Rausing Trust and has been made in memory of the British philanthropist, Julia Rausing, and her long association with the Gallery. The gift also marks the largest ever single cash donation to a museum or gallery globally. The National Gallery has unveiled…

CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

Billion Dollar Boy becomes the first and only creator marketing agency to achieve IPA Effectiveness Accreditation

Stuart Mitchell

Global creator-first social agency, Billion Dollar Boy, has been recognised in the prestigious IPA Effectiveness Accreditation for 2025-27 – becoming the first and only creator marketing agency to achieve Accreditation. Widely considered the industry’s most challenging Accreditation to achieve, only 56 agencies have been recognised for the award by The Institute of Practitioners in Advertising since the biennial programme’s inception in 2021. Accreditation is awarded to agencies that “demonstrate their commitment to business effectiveness and deliver commercial outcomes for clients, setting an industry benchmark.”  The recognition is not only an…

PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

Stuart Mitchell

PubMatic, an independent technology company delivering the future of digital advertising, recently announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights and tools to reduce the impact of their digital media campaigns.  As part of PubMatic’s unified platform for buyers, this integration brings sustainability to the forefront of supply path optimisation and curation strategies. Buyers…