Tag: Ad Council

New PSAs inspired by real adoption stories motivate parents to consider adopting teens from foster care

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council recently launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. “Our goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them. Through…

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Ad Council, AMA, and CDC Urge Flu Vaccinations with “Get My Flu Shot” Campaign

Stuart Mitchell

The Ad Council, American Medical Association (AMA), Centers for Disease Control and Prevention (CDC), and CDC Foundation today launched their annual campaign to motivate more people to get vaccinated against seasonal influenza (flu) to protect themselves and their loved ones. As the holidays approach, the organizations are reissuing their Get My Flu Shot campaign PSAs nationwide to reach people with the message that a flu shot can help you stay healthy, reduce your risk of severe outcomes, such as hospitalization and death, and avoid missing work, school, or special moments…

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Empowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights

Stuart Mitchell

Empowerment is the driving message leading young voters ages 17-29 to the polls this midterm season, with 59% confirming they are planning on voting, motivated by their perception as being “America’s Future,” according to the second and final phase of the Messaging Young Voters in the 2022 Midterms Report by the Ad Council Research Institute (ACRI) and Paramount Media Networks (PMN) & MTV Entertainment (MTVE) Studios. With 21% of young voters ages 17-29 still undecided about whether or not they will vote this election season, the collaborative research project between…

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New Campaign by FEMA and the Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disasters

Stuart Mitchell

As part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness, the new PSAs were developed specifically to reach Black and African American communities, and will air nationwide. FEMA Administrator Deanne Criswell and Deputy Administrator Erik A. Hooks will also visit Howard University, a founding member of the HBCU Emergency Management Workforce Consortium, for a series of events kicking off National Preparedness Month and announcing the new Ready Campaign. https://youtu.be/Zsy2ENCM3N0 Black communities are on the frontlines of climate change and related extreme weather events.…

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#DoTheVapeTalk: New Youth Vaping Prevention Campaign Uses Dance Challenge to Address Serious Topic

Stuart Mitchell

The American Lung Association and the Ad Council have launched a new series of public service advertisements (PSAs) encouraging parents to proactively talk to their kids about the dangers and health effects of vaping. The new PSAs, created pro bono by advertising agency Hill Holliday, are part of a broader campaign to raise awareness about the risks associated with youth vaping and help parents with kids aged 10-14 initiate important conversations with their kids to prevent their kids from starting. “These new PSAs address the need for parents to educate…

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