Tag: Ad Council

‘Seize the Awkward’ Partners with Guild Wars 2 Game, Chegg.org and Media Platforms to Encourage Young People to Check in on Their Friends’ Mental Health Amid Unprecedented 2020 Back-to-School Season

Stuart Mitchell

In conjunction with Suicide Prevention Awareness Month and new research fielded in partnership with Chegg.org revealing that nearly half of college and high school students feel anxious about returning to school, and a third report experiencing depression since the coronavirus pandemic began, Seize the Awkward is launching several new partnerships throughout September to help young people check in on each other’s mental health. As the cornerstone of the month’s activations, the campaign, created in collaboration with the American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED) and the Ad…

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American Lung Association Announces Comprehensive Plan to End Youth Vaping Epidemic for Students, Parents, Schools

Stuart Mitchell

More than one in four high school students use e-cigarettes, setting them up for a lifetime of addiction. In fact, the U.S. Surgeon General has classified this increase in youth vaping “an epidemic.” As kids head back to school, whether in-person or virtually, many will experience social pressure to vape. Others may begin vaping in response to the trigger of stress, including stress related to the COVID-19 pandemic. Vaping exposes kids to harmful chemicals, damaging developing lungs and may even place them at greater risk for severe COVID-19 complications. Now,…

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ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council

Stuart Mitchell

ViacomCBS, in partnership with the Ad Council, is launching Vote For Your Life, a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30. Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee. As part of this campaign…

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AdTheorent Partners with Ad Council and Dollar General Literacy Foundation to Support the “Finish Your Diploma” High School Equivalency Campaign

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, and the Dollar General Literacy Foundation, which has helped more then 11 million individuals take their first steps towards literacy, announced campaign results from the “Finish Your Diploma” High School Equivalency digital advertising campaign. The Situation:A high school diploma can afford people…

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Viola Davis, Simone Biles, Questlove among celebrities starring in “You Will See Me” PSA campaign to encourage Black Americans to wear face masks to help stop the spread of the Coronavirus

Stuart Mitchell

To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) are launching a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus. Created by 3AM, a division of Los Angeles based entertainment agency Wild Card Creative Group, this integrated platform features prominent Black celebrities sharing their stories to encourage…

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