Tag: ads

Facebook look to Make Ads and Pages More Transparent

Stuart Mitchell

Facebook have stated in a post that they wish to make ads and pages more transparent, the post was written by Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages: We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you. That’s why today we’re announcing important changes to the way…

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ASA Releases research into consumer understanding of reference prices in ads

Stuart Mitchell

The ASA have released some research they have done into consumer undertsanding of reference prices in Ads through a post on their website as shown below (text (c) ASA), it’s well worth exploring the ASA site for more on their rules and rulings. Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret that everyone likes getting a…

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