Tag: Advertising Association

Advertising Association, ISBA and IPA launch inclusion drive

Stuart Mitchell

The Advertising Association, ISBA and the IPA have come together to form a new Inclusion Group, chaired by Kathryn Jacob, CEO, Pearl & Dean, to improve the diversity of UK advertising’s industry through its workforce and creative output. Its first action has been the creation of UK Advertising Needs You – a showcase for the industry’s many diversity and inclusion schemes. The unique one-stop-shop features advice for candidates looking to join the industry alongside useful resources for employers wishing to develop ways to recruit from the widest range of candidates. The launch…

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The Advertising Association launches Export Month

Stuart Mitchell

This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is coordinating the biggest effort yet to showcase UK advertising services to international audiences. Dubbed Export Month, it will feature a wide programme of activity with the aim of promoting the UK’s advertising services to key markets around the world. Landmark moments already planned for the month-long celebration include: The first annual UK Ad Exports Report – With research from the advertising industry’s think tank Credos,…

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New Code of Conduct launched in response to report on sexual harassment in UK advertising and marketing industry

Stuart Mitchell

Today, the Advertising Association, NABS and WACL, backed by the IPA and ISBA, have published the timeTo Report on sexual harassment in the UK advertising and marketing industry. In direct response to the report’s findings, which were based on a comprehensive survey of over 3,500 industry insiders, the cross industry advisory group is launching the timeTo Code aimed at accelerating positive behaviour change in the industry. Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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The Advertising Association, NABS and WACL join forces to launch timeTo to combat sexual harassment

Stuart Mitchell

On March 12th 2018, the Advertising Association, NABS and WACL are launching a new initiative – timeTo – to address the problem of sexual harassment in the advertising and marketing industry. timeTo builds on the global #MeToo and #TimesUp movements, but with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media- owners – and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment. Other industry bodies and companies…

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