Tag: app

New augmented reality app aims to increase milk bottle recycling

Stuart Mitchell

Shoppers can now scan Asda milk bottles to find out how to correctly recycle them With reducing plastic waste high on shoppers’ agendas, supermarket Asda and farmer-owned dairy cooperative Arla have joined forces on a new augmented-reality app to help customers recycle more. The ‘Have You Herd?’ app, launching this week as part of National Recycling Week, uses an engaging augmented reality experience to inform shoppers about recycling their milk bottles correctly. An animated milk bottle character comes to life when shoppers hover the app in front of any Asda…

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Red Cross Introduces “Enter the Room” an AR Experience That Puts You at the Heart of War

Stuart Mitchell

Discover the story of a little girl living through war. Put yourself in her place, explore her room, feel her experience. All through Augmented Reality. The new app, “Enter the Room”, produced by the International Committee of the Red Cross invites each of us to live a unique experience. The global organization wants to raise awareness about the importance of humanitarian aid in conflict zones. “Enter the Room” was conceived and developed by the agency Nedd. It uses the “portal effect” which Nedd introduced last year, relying on Apple’s ARKit…

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Equal Representation Coalition Launch Equal Representation in Political Parties online tool and app

Stuart Mitchell

The Equal Representation Coalition, have developed a new online tool with funding from the Scottish Government. Alongside national equalities organisations Engender, Inclusion Scotland, BEMIS, the Council for Ethnic Minority Voluntary Organisations (CEMVO), Stonewall Scotland, the Equality Network and the Women5050 campaign, have a vision for a Scotland where elected representatives truly represent the Scottish population – improving democracy, increasing engagement in public life, enriching policy decisions, and therefore bringing benefits to all. The Equal Representation in Political Parties self-assessment tool, which can be accessed online or via a dedicated app, allows…

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New Virtual Reality App Brings Climate Impacts & Action to Life in San Francisco

Stuart Mitchell

Imagine some of San Francisco’s most iconic locations submerged in water. Hard to picture? An innovative new campaign aimed at raising awareness around sea level rise is helping San Franciscans envision what things could look like without action to address climate change. Launched in early December, Look Ahead – San Francisco uses a customized virtual reality app to give the public a first-person look at future sea level rise in three locations in San Francisco – the Embarcadero, Mission Creek and Heron’s Head Park – as well as how those sites…

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Elton John AIDS Foundation Launches Fundraising and Awareness Campaign for World AIDS Day

Stuart Mitchell

This year for World AIDS Day, the Elton John AIDS Foundation (EJAF) has partnered with Kwippit, the new mobile messaging app, to raise awareness about the global AIDS epidemic and dollars for the Foundation’s lifesaving work. Elton John and many EJAF celebrity friends who have long supported the Foundation’s work have created unique heart designs for a campaign to be launched through Kwippit on World AIDS Day, December 1, and continue throughout the month.   “We’re incredibly honored to work with the Elton John AIDS Foundation on this campaign,” said…

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