Tag: ASA

ASA – #InfluencingResponsibly: The ASA’s Jurisdiction

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly: The ASA’s Jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA), as the UK’s advertising regulator, only apply the rules in the CAP Code to advertisements and other marketing communications that fall within its scope.  This is a narrower jurisdiction than that of the Competition and Markets Authority (CMA), the UK’s…

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ASA – #InfluencingResponsibly: Musings beyond the Code

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly: Musings beyond the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing has grown significantly since our first ruling on a Wayne Rooney/Nike tweet in 2012. For established celebrities it has served as an extension of their media presence, but for many it is an entirely new world where someone can go from a…

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ASA/CAP: Thinking outside the (subscription) box

Stuart Mitchell

The ASA/CAP have released a post called: Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire.  But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…

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ASA – Rulings Podcast: Gender, Politics and Activism

Stuart Mitchell

The ASA/CAP have released a post called: Rulings Podcast: Gender, Politics and Activism. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The latest episode of our Rulings podcast is now available, covering four major rulings on three topics. We’ve looked at cases on political advertising, harmful gender stereotypes and animal rights activism. Politics, gender and activists In this episode, hosted by James Miller, two…

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ASA – Play your part in making ads responsible

Stuart Mitchell

The ASA/CAP have released a post called: Play your part in making ads responsible. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority is the UK regulator of advertising across all media, including online. Our work includes acting on complaints and taking proactive action against misleading, harmful, offensive or otherwise irresponsible ads. ASA Council members rule on the acceptability of ads and…

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