Tag: ASA

ASA/CAP: Avoid the ASA putting the brakes on your advertising

Stuart Mitchell

The ASA/CAP have released a post called: Avoid the ASA putting the brakes on your advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This was put up to highlight Road Safety week – an annual event coordinated by the charity Brake to promote safe and healthy journeys and help with their work to prevent road deaths and injuries. To mark this, here are…

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ASA/CAP – Panel’s remit extension strengthens consumer voice

Stuart Mitchell

The ASA/CAP have released a post called: ASA/CAP – Panel’s remit extension strengthens consumer voice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a consultation, our co-regulatory partner for broadcast advertising, Ofcom, has agreed to changes to the Memorandum of Understanding (MoU) between it, BCAP and the ASA, opening the way to extend the remit of the Advertising Advisory Committee (AAC). The AAC…

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‘Brands and influencers must operate ethically’ – PRCA welcomes ASA ruling

Stuart Mitchell

The PRCA has warned brands to be mindful of their ethical responsibilities, after the Advertising Standards Authority (ASA) banned a series of social media posts from influencers irresponsibly promoting dietary products. The ASA ruled that warned that the posts created the impression that it was “necessary or advisable” for people who were already slim to use products that suppress their appetites. Francis Ingham MPRCA, Director General, PRCA, said: “Brands have a responsibility to think beyond their bottom line. This latest ruling from the ASA is a welcome reminder that products…

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#FuturePRoof guide tackles influencer marketing governance for public relations

Stuart Mitchell

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. The #FuturePRoof guide aims to give public relations a voice around the critical area of governance for influencer marketing. It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Follow this link to access the guide: https://www.futureproofingcomms.co.uk/we-are-all-influencers-now There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the…

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CAP/ASA – Consumers warned of Thomas Cook refund scams

Stuart Mitchell

The ASA/CAP have released a post called: CAP/ASA – Consumers warned of Thomas Cook refund scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our membership of the Consumer Protection Partnership, we’re making consumers aware of fraudulent activity targeted at customers seeking refunds from the tour operator, Thomas Cook. The Civil Aviation Authority (CAA) has warned that some fraudulent claims management…

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