Tag: Asda

Asda moves own-brand fresh ready meals range to recyclable packaging

Stuart Mitchell

In-line with its ongoing commitment to ‘use less and recycle more’, Asda is today announcing it will become the first supermarket to move its entire own brand fresh ready meal range into fully recyclable packaging, with the use of a new tray made from recycled materials. Launching nationwide from 3rd November, 97 of Asda’s fresh ready meal lines will move to new ‘Evolve’ by Faerch trays, made from natural cPET – a form of detectable and recyclable plastic. The move will transform 775 tonnes of plastic and 45 million ready…

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Asda trialling new solution to fight food waste

Stuart Mitchell

Supermarket Asda is to trial an innovative new technology by Apeel Sciences that could drastically reduce food waste and potentially reduce the use of plastic packaging in future. Apeel is a plant-derived, water-based coating that gives produce a little extra “peel” that slows the rate of spoilage, and it’s made of materials that exist in the peels, seeds, and pulp of all the fruits and vegetables we already eat. It can double to triple the shelf life of many types of fresh produce, which reduces food waste from farm to…

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Asda introduces 100% recyclable steak packaging

Stuart Mitchell

In-line with its ongoing commitment to ‘use less and recycle more’, and ahead of National Recycle Week (September 23 – 29), Asda is announcing the move of its range of Extra Special Aberdeen Angus Steaks into recyclable cardboard trays. The removal of over two million black plastic trays across its entire Aberdeen Angus steak offering will see over 50 tonnes of plastic saved annually – with the price remaining unchanged – providing steak-loving households with quality steak at great value. Available from 16th September in all Asda stores and online…

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Asda trials ‘Re-Loved’ clothes shop in store to promote sustainable fashion

Stuart Mitchell

With an estimated £140m worth of clothing going to landfill in the UK each year*, supermarket Asda is helping to find new homes for unwanted clothes with a trial of an in-store ‘Re-Loved’ charity clothing shop.   For 4 weeks from 2nd September, the ‘Re-Loved’ pop-up shop in Asda’s Milton Keynes store will feature donated second-hand clothes from a number of different brands, as the retailer looks at ways to encourage customers to reuse, repurpose or recycle their unwanted clothes. The move is part of a drive by George, Asda’s…

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The equivalent of 90,000 waste plastic water bottles help resurface Asda Wakefield’s car park

Stuart Mitchell

Asda’s Wakefield store is being given an environmentally-friendly make-over as part of some ongoing work in the car park. The equivalent of 90,000 waste plastic water bottles made from non-recyclable plastic and would otherwise have gone to landfill or been incinerated, have gone into making the asphalt to resurface the Wakefield store’s car park. The plastic is ground into tiny pieces and mixed together with bitumen, a sticky, black, and highly viscous liquid or semi-solid form of petroleum, which sets to form the asphalt. The work is done by MacRebur,…

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