Tag: Cannes Lions

Cannes Lions embeds sustainability across the Lions awards in 2023

Stuart Mitchell

Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted. The data and information is being collated by the Festival to benchmark best-practice across the production and distribution of creative work globally, and will not inform the judging process.  As part of the Festival’s ongoing commitment to driving action on sustainability, all 2022 Sustainable…

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Cannes Lions announces its 2023 Jury President line-up for its 70th edition 

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.  Simon Cook, CEO, LIONS, said, “These individuals represent the rich spread of exceptional talent from across the full spectrum of the creative industry. The Cannes Lions Jury Presidents play an essential role in upholding the integrity of the Lions as well as setting the creative benchmark for the global industry. We thank them for their unique perspectives,…

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Global marketing industry rallies behind second Global DEI Census in March 2023

Stuart Mitchell

An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek.  The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census.  …

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Cannes Lions launches Entertainment Lions for Gaming

Stuart Mitchell

Cannes Lions has announced the launch of the Entertainment Lions for Gaming. The new Lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President. Speaking about the new Lion, Simon Cook, CEO, LIONS, said, “We’ve seen the number of Lion winners that feature gaming rise by 74% in the last five years. Based on the velocity at which this space is evolving, and the increased relevance that Gaming now holds within the…

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Lessons from Cannes Lions: Sustainability at every touchpoint

Stuart Mitchell

Sustainable thinking must be fully integrated into the brand and agency model, and no longer additional. Sustainability was one of the core themes at this year’s Cannes Lions. And it wasn’t discussed in silo, instead, it featured in myriad Festival talks and across the Lion-winning body of creative work, crossing sectors and disciplines. Like the Grand Prix winner in the Creative Business Transformation Lions, the award that honours the creativity that drives businesses forward, which went to ‘Piñatex’ by L&C New York. This work brought Dole Sunshine Company together with…

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