Tag: PSA

Cure Alzheimer’s Fund & BBDO NY Launch first-ever PSA, “Daughter and Mother”

Stuart Mitchell

Cure Alzheimer’s Fund has released its first-ever PSA, “Daughter and Mother” the video shows the effects Alzheimer’s can have on your loved one. The goal of the Campaign, the first run by Cure Alzheimer’s Fund is to shed light on how an investment in a cure is an investment in all of our futures. The film was created pro bono by BBDO New York, it was created out of the insight that’s motehr’s will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown. Cure…

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Duracell Taps Actor Milo Ventimiglia to Deliver a Powerful Message about Fire Safety Through a Light-Hearted PSA

Stuart Mitchell

Duracell, the most trusted battery, has released a PSA featuring the voice of Emmy-nominated actor Milo Ventimiglia about the importance of changing batteries in smoke detectors on Daylight Saving, which occurred last Sunday. According to the National Fire Protection Association, two thirds of all fire deaths occur in homes in which smoke alarms either aren’t present, or aren’t working. The actor is reminding viewers that while you can’t always prevent fires, you can have the trusted power of Duracell to help alert you. https://www.facebook.com/duracell/videos/10155655854944753/ Duracell is sounding the alarm on…

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du #PostWisely Campaign Inspires Conversations Around Harmful Social Media Usage and Ethical Online Behaviour

Stuart Mitchell

According to an Ipsos survey conducted as part of the campaign, three quarters of respondents claim to come across posts of negative situations on their social networks at least once a week The second instalment of du’s Public Service Announcement, themed “If it were your pain, would you share it”? was unveiled today to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises of four compelling videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the…

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Nickelodeon Celebrates Black History Month With Brand-New Campaign “Our Places, Our History”

Stuart Mitchell

Nickelodeon is celebrating Black History Month with a brand-new series of PSAs set in Charleston, South Carolina, that explore themes of education, culture and cuisine as they relate to African Americans.  Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a sited more than 50% of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago. In the first…

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United Breast Cancer Foundation Featured at Super Bowl LII (52)

Stuart Mitchell

The United Breast Cancer Foundation (UBCF) is proud to have their print Public Service Announcement (PSA) awareness message, “Tackling Breast Cancer”, featured in the Official 2018 NFL Super Bowl LII Game Program and the USA Today Special Edition Super Bowl Preview. Super Bowl LII (52) is only the sixth “Cold Weather” Super Bowl in the history of the event and took place this Sunday, February 4th in the “Twin Cities” – Minneapolis, Minnesota, at the recently constructed U.S. Bank Stadium. This is the 2nd time the NFL franchise the Minnesota…

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