Day: 28 June 2018

Easily-digested tips to avoid regulatory rumblings

Stuart Mitchell

The CAP have released new advice on treatments designed to aid digestive problems, the advice appears on their site and is reproduced below, please have a look at their site for more: Sometimes it’s not enough to follow your gut. When advertising treatments to aid digestive problems, advertisers should take care that the types of claims they are making are suitable for the product or service in question, and that they have adequate evidence to support efficacy claims.  In honour of World Digestive Health Day, we’ve put together some top…

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PRCA responds to Evening Standard “money-can’t-buy” content and coverage allegations

Stuart Mitchell

Responding to reports by Open Democracy that the Evening Standard has offered “money-can’t-buy” coverage and content as part of a commercial deal, Francis Ingham MPRCA, Director General, PRCA, said: “The lines are being blurred but the ethical approach is still clear: we must never allow commercial relationships to distort and disrupt the free flow and independence of journalism. “An autonomous newsroom – free from commercial influence and centred on editorial integrity – is vital to public faith in journalism and communications. If readers are unable to distinguish between news and…

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‘Don’t be a Tosser’ – litterers told to clean up their act by Keep Britain Tidy

Stuart Mitchell

New research published today by Keep Britain Tidy shows that a third of people (33%) do not know that the registered keeper of a vehicle can now be fined if someone in their car or van throws  rubbish out of it. The research, carried out by YouGov, comes as the environmental charity launches a new poster campaign to tackle the blight of roadside litter. ‘Don’t be a Tosser’ has been designed to send a hard-hitting message to drivers and their passengers that our roads are not one giant litter bin…

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The One Club and MullenLowe Create Coalition To Support Students Fighting Gun Violence

Stuart Mitchell

Inspired by recent student activism, The One Club for Creativity, one of the largest non-profit organizations in the advertising world, and MullenLowe, a global advertising agency network, are founding Fight Gunfire With Fire (FGWF), a creative force designed to inspire student creativity in the effort to curb gun violence. The strongest work will be brought to life in partnership with advertising agencies, production and editorial companies, non-profits, and national leaders to create active campaigns. “Now is the time for us to support our students, who through their vocal actions are making…

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HP proves diversity is good for business

Stuart Mitchell

HP has unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed an impressive 6-point increase in purchase intent and HP Business Drivers in just one year. Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression. HP also worked with the Association of National Advertisers (ANA) to apply its #SeeHer Gender Equality Measurement (GEM™) methodology to company ads. It showed a 5-point increase in…

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