AKQA London Reveal Progress in their Gender Pay Gap Report

In April 2017, the UK Government introduced Gender Pay Gap transparency regulations designed to encourage large employers to take action to close the gap. AKQA London have have created a detailed report for their statutory Gender Pay Gap filing for April 2017, and they also include their most recent data at February 2018, which can be read here. When analysed, data from April 2017 shows there is a lower representation of women in senior leadership positions that attract higher levels of pay. Data from February 2018 demonstrates the progress the…

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ASA Announce Top 10 most complained about ads from 2017

The ASA have have unveiled the UK’s top ten most complained about ads of 2017, below is taken from their website here, please take a look: Among a total of 29,997 complaints received, today’s Top 10 sets out the ads that provoked the greatest number of individual complaints. The creative approaches and imagery employed in the ads are varied, ranging from a fictional Hollywood starlet using her air freshener after going to the loo to a chicken dancing to rap music. But all the ads on 2017’s list had one common…

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Trust in charities rose to high of 64% in 2017

Charities rose to the fifth most trusted public institution last year with trust levels peaking at 64% according to the Trust in Charity report for 2017 according to nfpSynergy. Below are a few key findings. To see the report in full, please visit nfpSynergy’s webpage. Trust in charities rose early in 2017 and then plateaued in the 55-60% range. Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60% By…

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Our Top 10 most popular posts/articles of 2017 from Google Analyics

Just as a bit of fun I thought I’d reflect with our top 10 posts of the year as decided by you via the medium of google analytics. There are a few surprises as the most read posts I think. 10. This is the coverage of a nice campaign and considering it was only posted on the 11thof December made its top 10 place in just 20 days which is quite impressive. Ogilvy Change Launches New Recycle for London Campaign 9. This is another campaign I really liked, and was…

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Google Discuss their Nonprofits Year in review

Google have launched a blog post highlighting how non-profits used their service in 2017, we enclose the post below:  Every year nonprofits worldwide work tirelessly to make a positive impact in their communities, and in a year where many people were looking to help, 2017 was no exception. We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts. Here are some successes from last year—we hope they give you some ideas for how you can improve your nonprofit’s productivity and have…

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