The International Olympic Committee (IOC)

P&G and Tokyo 2020 Announce The Podium Project – The First-Ever Medals Podiums Created From Recycled Plastic for Upcoming Olympic Games and Paralympic Games

July 14, 2019July 11, 2019 Stuart Mitchell

In partnership with the Tokyo 2020 Organizing Committee, and the International Olympic Committee (IOC), Procter & Gamble have announced that for the first time in Olympic and Paralympic Games histories, all medal podiums will be created entirely from recycled materials – and consumers can directly contribute. The Tokyo 2020 Podium Project officially kicks off on Thursday, June 13th, in host-country Japan, inviting members of the community to collect their plastic items, like shampoo and dish detergent bottles, and bring them to the nearest AEON Group store location, major Japanese retail…

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

January 28, 2018January 22, 2018 Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9. A powerful new campaign created with BBDO…