Month: August 2017

New British Airways Safety Video Launched in Conjunction with Comic Relief

Stuart Mitchell

A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September. The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief. About Flying Start Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and…

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Disney Princesses And Lionesses Join Forces To Inspire Girls To Dream Big

Stuart Mitchell

Disney has partnered with the England Women’s football team to challenge the clichés of what it means to be a modern Princess in an effort to promote and inspire girls to fulfil their potential. The Lionesses, led by captain Steph Houghton, have channeled their inner Disney Princesses including Belle from Beauty and the Beast, Jasmine from Aladdin and Rapunzel from Tangled to show young girls that footballers can also be Princesses – with Disney redefining its Princesses with attributes such as courage, determination and kindness. Anna Hill from Disney comments:…

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Are we caring less ? – Ethical Marketing News Blog – 13-08-17

Stuart Mitchell

The world is changing, of that there is little doubt, dependent on your politics, some would say it’s for the better, others for the worse. In the last few weeks though there have been a number of things that have made me worry about both the state of the world, and whether we, as a people are caring less about the environment and the people in it. The first thing that gave me pause for thoughts was the fact that Earth Overshoot Day, the date when humanity’s annual demand on…

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Toyota and Saatchi & Saatchi Launch Safety Driving App

Stuart Mitchell

Toyota Europe and Saatchi & Saatchi London have today launched the Safe & Sound smartphone  app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child need to download the app and then pair their phones. When a child wants to borrow their parents’ car, the parent simply need to activate the app by swiping/handing over a set of virtual…

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18 Feet & Rising launches ‘Little Balloon Doggy’ Campaign for the Dogs Trust

Stuart Mitchell

Independent creative agency, 18 Feet & Rising, has today launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust. The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes…

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