Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…
Read MoreTag: 18 Feet & Rising
Space for Giants Launch #MarchforGiants Campaign
One third of Africa’s elephants have already been lost. Starting March 8th, #MarchforGiants – a personalized virtual herd of elephants – will travel across social media platforms and digital billboards around the globe to raise awareness. Joanna Lumley and Ricky Gervais have joined thousands adding their support. Joanna Lumley said: “This year, March for Giants presents a one-of-a-kind opportunity for people everywhere to make their voice heard. It is a truly transformative moment for the conservation of Africa’s elephants and their habitats.” Individuals and corporations can adopt customizable elephants that…
Read More18 Feet & Rising launches ‘Little Balloon Doggy’ Campaign for the Dogs Trust
Independent creative agency, 18 Feet & Rising, has today launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust. The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes…
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