Month: November 2017

Lloyds Bank & Adam & Eve/DDB win Channel 4 Diversity in Marketing Prize after Volvo Withdrawal

Stuart Mitchell

Lloyds Bank and Adam & Eve/DDB have been named the winners of Channel 4’s annual Diversity in Marketing Award. They took the crown just a few weeks after Volvo pulled out of the competition. They claimed that Gray’s winning entry had not been approved, and as such passed up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. Marketing Week…

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ASA Warn Universities For Misleading Advertising

Stuart Mitchell

Six UK Universities have been warned by the Advertising Standards Authority (ASA) over exaggerated claims made in their advertising to attract students. Leicester, East Anglia, Strathclyde, Falmouth, Teesside and the University of West London have all had complaints upheld against them. The ASA wishes to stop unjustified claims and offer a clearer explanation of achievement in rankings and league tables. Complaints were upheld against six universities: Falmouth University The University must change it’s advertising on its website which state it is “the UK’s number one arts university” or “the UK’s…

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Anthony Anderson Partners with Novo Nordisk to Launch “Get Real About Diabetes” Campaign

Stuart Mitchell

Anthony Anderson, star of ABC’s hit comedy “black-ish,” wants to help people get real about diabetes. Today on World Diabetes Day, he kicks off “Get Real About Diabetes™,” a collaboration with Novo Nordisk to help people like himself who are living with type 2 diabetes get more support and education on the importance of managing their disease. “Get Real About Diabetes™” offers motivation for patients needing an extra boost and encouragement to recommit to their diabetes treatment care plan. The three-time Emmy-nominated Anderson, age 47, was diagnosed with type 2…

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ASPCA Hosts “Cat Friday” Fee-Waived Adoption Event as Part of the Subaru Share the Love Event

Stuart Mitchell

On Friday, November 24, the ASPCA celebrated its 7th Annual Cat Friday adoption event for the nearly 100 cats and kittens currently available for adoption at the ASPCA Adoption Center in New York City. For the first time in its 10-year partnership, the ASPCA will be hosting Cat Friday as a Subaru Share the Love fee-waived adoption event, in support of the ASPCA and the automaker’s longstanding commitment to help animals across the country. As part of the 2017 Subaru Share the Love event, the ASPCA has provided grant funding…

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Fairtrade launches unique countdown to Christmas

Stuart Mitchell

Fairtrade UK have launched a special advent calendar for Christmas. The Calendar has Fairtrade Shaving Kits, chocolate hampers, a football and £100 worth of Fairtrade flowers plus more, these items are helping make the lead in to Christmas all the more exciting. From lipstick to popcorn – there are a whole host of unusual Fairtrade products being given away every day of the festive period, including Fair Squared’s vegan apricot shaving oil and bikini razor! The Fairtarde Website goes into more detail about the calendar stating: “Now that’s something you…

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