Month: September 2017

Ethics in Marketing

Stuart Mitchell

Some people think that there are no ethics in marketing, some people have asked if I started this site because I felt that there was not enough ethics in the industry. This isn’t true, I generally feel that the industry does try its best to be ethical in its outlook.  There are always examples where this doesn’t quite hold true, but this week we saw one of those companies get their comeuppance. There is a difficult line in marketing which is the question of who you work for. Not every…

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Mars unveils “Sustainable in a Generation” Plan

Stuart Mitchell

Mars CEO Grant F. Reid today said business needs to lead “transformational change” in order to tackle the most urgent threats facing the planet and its people. Speaking ahead of this month’s UN General Assembly and Climate Week in New York, Mr. Reid said the responsibility had never been greater for industry: “If we are to help deliver on the targets agreed in Paris and the UN Sustainable Development Goals, there has to be a huge step change. While many companies have been working on being more sustainable, the current…

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AirBNB partners with Danny Glover in bid to reach out to people of colour

Stuart Mitchell

In the past Airbnb has faced controversy due to instances of hosts controlling their own bookings and then refusing to accept or cancelling a booking due to the race or ethnicity of the guest. Over the past few years they have looked to create a more diverse workforce. In June Airbnb’s Chief Marketing Officer, Jonathan Mildenhall, tweeted a note to creatives asking for women and “creatives of color” to meet with him at the Cannes Lions International Festival of Creativity. However just last month, an Airbnb host was penalised for…

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Kat Graham works with J. Walter Thompson Agency on Black Lives Matter PSA

Stuart Mitchell

“At Risk Youth” is a Public Service Announcement for the Black Lives Matter movement, produced by actress/activist/music artist Kat Graham and directed by Darren Genet. The concept was the brainchild of J. Walter Thompson‘s Creative Director Vann Graves, the most successful African American ad agency executive in the country.  Actress and singer Kat Graham met Patrisse Cullors of Black Lives Matter at the Glamour Women of the Year event last year. The two exchanged information in hopes of collaborating on something in the future. Months later, Kat met Vann Graves, Chief Creative…

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BBH NY and Southern New Hampshire University Launch Television Campaign

Stuart Mitchell

Southern New Hampshire University (SNHU), a private, nonprofit institution, has selected BBH NY as its agency partner to create a new marketing and brand campaign to highlight the University’s transformative approach to higher education. As part of the campaign, three new television spots, produced by BBH NY, have begun airing nationwide. “From the first meeting, it was clear that BBH would be an ideal creative partner. Their team had a clear understanding of our mission—to expand access to higher education by providing high quality, affordable pathways that meet the needs…

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