Month: May 2018

New Jersey Leads National Effort to Adopt Lifesaving Measures for High School Athletes

Stuart Mitchell

Many states across the US are not fully implementing important safety guidelines intended to protect student athletes from potentially life-threatening conditions. Research has shown that nearly 90 percent of all sudden death in sports is caused by four conditions: sudden cardiac arrest, traumatic head injury, exertional heat stroke, and exertional sickling. Adopting evidence-based safety measures significantly reduces these risks. With more than 7.8 million high school students participating in sanctioned sports each year, it is vital that individual states begin taking proper steps to ensure their high school athletes are…

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Facebook look to Make Ads and Pages More Transparent

Stuart Mitchell

Facebook have stated in a post that they wish to make ads and pages more transparent, the post was written by Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages: We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you. That’s why today we’re announcing important changes to the way…

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Iceland To Be The UK’s First Major Supermarket To Remove Palm Oil From Own Label Food

Stuart Mitchell

Iceland, the UK’s leading frozen food specialist, today announces that it will stop using palm oil as an ingredient in all its own label food by the end of 2018. Today it can report that the project is already well underway, with palm oil successfully removed from 50 percent of its own label range; 130 products will have been reformulated by the end of the year. Already this year, Iceland has brought out 100 new lines without palm oil, including the new summer range, and by the start of 2019…

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Sky and National Geographic work together to fight ocean plastic

Stuart Mitchell

Sky and National Geographic have announced that they are to join forces in the fight to eradicate the destructive impact of plastic litter in the world’s oceans and that National Geographic will commit $10 million to bring its scientific expertise, grants and media reach to support the activities of Sky Ocean Ventures. Sky Ocean Ventures was launched in March 2018 with a £25 million cornerstone commitment from Sky and the objective of seeking out investment opportunities in businesses that can help solve the ocean plastic crisis. The National Geographic Society…

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CIPR #AIinPR panel welcomes Lords’ Select Committee Report on Artificial Intelligence

Stuart Mitchell

The CIPR’s Artificial Intelligence (AI) panel has welcomed a report published today called AI in the UK: ready, willing and able, by the House of Lords Select Committee on AI. The House of Lords Committee – chaired by CIPR Honorary Fellow Lord Clement Jones – suggests that AI is a huge opportunity for the UK economy both in terms of growth and productivity. It calls on the Government to claim a global leadership position and put forward its own practical ideas for the development and application of AI. The report warns…

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