Month: September 2019

Iceland’s Reverse Vending Machines Recycle Over 1 Million Plastic Bottles In Just Over One Year

Stuart Mitchell

Iceland has recycled more than 1 million plastic bottles since May 2018, following its industry-leading move to trial reverse vending machines in a selection of its stores. During the trial period Iceland has been gaining feedback from its customers, who have responded extremely positively with 96% of shoppers believing the scheme should be extended to all retailers. Iceland’s customer insights showed the main motivation for people using the reverse vending machines was environmental concerns, with two thirds (67%) choosing this option above any others. The bottle return data and customer…

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Tesco launches phase two of Remove, Reduce, Reuse & Recycle plan to suppliers

Stuart Mitchell

Tesco has launched the second phase of its Remove, Reduce, Reuse & Recycle plan, which sets out four steps that will govern packaging design across all product categories: Remove all non-recyclable and hard to recycle material Where we can’t remove, reduce it to an absolute minimum, including excess packaging Explore new opportunities to reuse it, and if we can’t Ensure it is all recycled as part of a closed loop. Since announcing its ambition in 2018 to remove hard-to-recycle materials, Tesco will have eliminated the hardest to recycle materials from…

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CAP – What a slot of responsibility! Gambling ads and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: CAP – What a slot of responsibility! Gambling ads and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Ad Codes require that gambling ads must be socially responsible and not portray, condone or encourage gambling behaviour that could lead to financial, social or emotional harm. But what does that mean in practice, and what…

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Wings for Kids and Discovery Education Launch New Effort to Promote Social and Emotional Learning, and Well-Being for Students Nationwide

Stuart Mitchell

Wings for Kids and Discovery Education, the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms, launched a new initiative Soar with Wings: Social Emotional Skills for School and Life, an educational program created to equip educators with digital resources focused on social and emotional learning in the classroom and beyond. Soar with Wings provides free standards-aligned learning activities and lessons for students in grades K-5 that incorporate academics and fun, while helping them build social and emotional skills. The program, powered by Wings…

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CIPR publishes new mental health guide and webinar

Stuart Mitchell

The CIPR has teamed up with mental health charity, Mind, to deliver new resources – a skills guide and webinar – aimed at improving the understanding of mental health and wellbeing in public relations. The guidance – led by CIPR Health – is designed to help employers build a working environment that supports positive mental health and advises practitioners on how to take care of their mental wellbeing. The member-only half-hour webinar features health experts, professionals in health communications and those with experiences of living with a mental health condition discussing…

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