Month: November 2019

Dresscode Project launches in the UK with PANTENE to help the 93% of the Transgender and non-binary community who have been misgendered during a salon visit

Stuart Mitchell

Hair is proven to impact on personal identity, self-esteem and confidence. Through a global study with Yale, Pantene showed that hair is critical for self-esteem and is an important extension and expression of identity. Despite this, the transgender and non-binary community often face discrimination and misgendering when trying to achieve the hair that best reflects how they feel. For transgender people in the UK, how they choose to style their hair is crucial to their gender identity – 96% say their hair is important to their gender presentation. However, 93%…

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Ad agencies invite clients to help boost voter registration

Stuart Mitchell

An election is coming. But millions of young people still aren’t registered to vote.  The #ItsOurTime campaign is has called on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign to get two million 18-30-year-olds who care about climate to register to vote. It’s not about changing minds, it’s about adding voices. Agencies including Wieden+Kennedy, Mindshare and Saatchi & Saatchi are already involved, as well as hundreds of individuals, creating assets to…

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Boden festive campaign celebrates UK hospital staff as the real stars of Christmas

Stuart Mitchell

Boden raises a glass to the real stars of Christmas; the men and women of the healthcare service who will be working up and down the country this festive season. Spending their evenings and weekends in hospital scrubs, those on the frontline of the UK healthcare service often miss out on parties with family and friends and rarely get the chance to dress up over the festive season. British fashion brand Boden spoke to some of our healthcare workers who confessed to not having enough time to shop for new…

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‘Tis the season of giving as Sainsbury’s & Argos set out to ‘Help Brighten a Million Christmases’

Stuart Mitchell

Sainsbury’s and Argos have launched their ‘Help Brighten a Million Christmases’ campaign, their biggest ever Christmas charity food and toy donation drive. Building on Sainsbury’s year-round food donation programme, the special initiative aims to encourage one million food and toy donations in stores across the UK and runs in partnership with thousands of charities, who will distribute the items to local communities in time for Christmas. Christmas is a time for giving and in the spirit of the festive season Sainsbury’s and Argos are asking customers to donate non-perishable food…

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UK retailers urged to make their Christmas adverts accessible for people with sight loss

Stuart Mitchell

As the UK’s biggest retailers prepare to launch their much-anticipated Christmas TV adverts, the Royal National Institute of Blind People (RNIB) is urging them not to exclude blind and partially sighted people. Almost two million people with sight loss are potentially excluded from some, or all, of these adverts because they aren’t produced with audio description (AD) which makes the content accessible. Matt Stringer, RNIB Chief Executive, said: “There is absolutely no reason why retailers can’t audio describe their adverts so that blind and partially sighted people are included at…

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