Month: January 2021

8 out of 10 people exhibit trust in advertising, finds joint ASCI – ISA report

Stuart Mitchell

A study commissioned by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA), and conducted by Nielsen, shows a high level of trust in advertising. Maintaining and growing trust in advertising by ensuring honesty and truthfulness has been the core focus of ASCI, which was founded with the support of ISA. The Trust in Advertising study was conducted with people across age groups in 20 centres in India, including metros, smaller towns and rural areas. The study found that eight out of 10 people trusted…

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UK SMEs remain committed to sustainability despite Covid-19

Stuart Mitchell

The majority of UK SMEs remain focused on improving their environmental sustainability despite Covid-19, according to Lloyds Bank Commercial Banking’s Business Barometer. More than half (54%) of UK SMEs said becoming more environmentally sustainable is important to their business – just ten points fewer than the proportion that said the same in 2019 (64%). Despite the challenges of the last year and the disruption caused by the coronavirus pandemic, more than half (52%) of UK SMEs continued to work to become more environmentally sustainable in the past 12 months –…

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Tesco removes one billion pieces of plastic

Stuart Mitchell

Tesco has announced that it has removed one billion pieces of plastic from its UK business in just one year. In 2020, by working with its suppliers, plastic that Tesco has removed includes:Plastic shrink wrap around branded and own-label tinned multi-packs e.g. soup, tinned tomatoes, sweetcorn secondary lids from yoghurts, fresh cream, picnic salads and baby wipes Plastic wraps from branded and own label greetings cards Small plastic bags used to pack loose fruit, vegetables and bakery items Plastic from Christmas products and packaging e.g. crackers no longer contain plastic…

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Interview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their Disability Collection

Stuart Mitchell

There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media.  Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…

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Just.Marketing Awards Finalists Announced

Stuart Mitchell

The finalists of the inaugural Just.Marketing Awards have been announced today, with the winners to be named at an online ceremony on the 21st January, 2021.  The Awards reflect the outstanding work across the marketing industry in the UK, and were judged by some of the leading marketers from organisations like UKTV, FleishmanHillard Fishburn, Fever PR, Realia Marketing, Franklin Rae PR, Immediate Future, and Sunny Side Up Comms. PRCA Director General Francis Ingham MPRCA said: “This pandemic has shown the power and necessity of professional marketing. The finalists in the…

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