Day: 31 July 2021

Ekstasy launch the worldʼs first NFT auction of an integrated ad campaign to support Magic Breakfast charity

Stuart Mitchell

The worldʼs first NFT auction of an integrated ad campaign opens to bidders for seven days from August 2nd 2021. The campaign, created by Ekstasy and consisting of TV, digital out of home (DOOH) and radio advertising, will be auctioned on Opensea.io to raise money for Magic Breakfast – a UK-based charity, providing healthy school breakfasts to children at risk of hunger in disadvantaged areas of the UK. There are an estimated 2 million children in the UK at risk of starting the day hungry. A hungry child cannot focus…

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Wimbledon Foundation Partners With British Red Cross To Further COVID-19 Response

Stuart Mitchell

The Wimbledon Foundation, the charitable arm of The All England Lawn Tennis and Croquet Club (AELTC) and The Championships, is pleased to announce it has committed a total of £300k to the British Red Cross as it extends its response to the COVID-19 pandemic. As part of the AELTC’s thank you to those who have played a key role in helping the people most affected by the pandemic during the past year, Mike Adamson, Chief Executive of the British Red Cross, has been invited to the Royal Box today as guest of AELTC…

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Toyota launches 2020 Tokyo Olympics ‘Breaking Point’ campaign via Saatchi & Saatchi

Stuart Mitchell

With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy. The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility…

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Havas Media Launches BIPOC Media Connections, Designed to Direct Revenue to Black-Owned and Hispanic-Owned Broadcasters

Stuart Mitchell

Havas Media Group (HMG), has announced the launch of “BIPOC Media Connections,” a program designed to help advertisers direct more revenue to support Black-owned and Hispanic-owned radio stations across the United States. This initiative follows the successful launch of Havas’ Social Equity Marketplace last summer. With more than 180 minority-owned radio stations participating, including those represented by Katz Media Group and Gen Media Partners, BIPOC (Black, Indigenous and People of Color) Media Connections helps marketers reach millions of Black and Hispanic American consumers.  The offering gives advertisers a more efficient…

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Starcom launches industry first media booking bot

Stuart Mitchell

Starcom, the intelligence driven media agency, part of Publicis Media, is the first UK agency to develop and implement an automated media booking bot. Using intelligent automation called Robotic Process Automation (RPA), this first iteration of the bot is able to book and edit digital and print media campaigns on a daily basis. Built in-house, ABACUS (Automated Bot for Amendments to Campaigns and Uploads) uses a bespoke technology platform that processes and verifies vital campaign details overnight, to ensure scheduled media plans are correct and efficient. The bot’s process includes…

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