Month: November 2021

Vattenfall commits to landfill ban and to recycle all wind turbine blades by 2030

Stuart Mitchell

Vattenfall has set ambitious targets in how to deal with wind turbine blades at end of life. An immediate commitment to a landfill ban on decommissioned wind turbine blades has been made. The next decade there will be an intense work increasing the recycling rate of wind blade components. Vattenfall’s ambition is to enable a fossil-free living within one generation and one important element to deliver on this is a significant growth in wind energy. To ensure this is done in a sustainable way, Vattenfall has a high focus on reducing environmental impacts…

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10.6M Brits describe their current mental wellbeing as poor

Stuart Mitchell

New research from the Co-op, in partnership with Mind, SAMH (Scottish Association for Mental Health) and Inspire, reveals that 10.6 million Brits (just under fifth of the population) describe their current mental wellbeing as poor2, rising to almost three in ten (28%) amongst 16 to 24 year olds. The study reveals the impact the pandemic has had on the nation’s mental wellbeing. Almost a quarter (24%) of respondents said they became more isolated from their community during the pandemic, resulting in a decline in mental wellbeing for almost two-thirds (61%)…

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SBTi secures $37M USD to scale-up exponential growth

Stuart Mitchell

The Science Based Targets initiative (SBTi), the global body enabling businesses to set emissions reduction targets in line with science, has been awarded three grants totaling $37 million USD from Bezos Earth Fund, IKEA Foundation and Laudes Foundation. The funding will enable the SBTi to accelerate the exponential growth in the number of companies setting science-based emissions reductions targets focused on immediate, ambitious and robust action to halve global emissions before 2030 and achieve net-zero before 2050. More than 2000 companies are already committed to the SBTi, and companies with…

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CAP: Mental health in advertising

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Mental health in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. World Mental Health day took place on 10 October, and given the last 18 months we’ve all experienced, now more than ever it’s important that advertisers make sure their ads don’t have a detrimental impact on those affected and society in general.  There are…

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CAP: Break the habit, not the Code – Stop-smoking aids

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Break the habit, not the Code – Stop-smoking aids. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone can stop smoking for 28-days, they are…

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