Day: 6 January 2022

SEE joins ICAS as a new member

Stuart Mitchell

The International Council for Ad Self-Regulation, ICAS, and its members are delighted that the Greek Advertising Self-Regulation Council, SEE, is joining ICAS as an associate member. SEE is the independent national self-regulatory organization of the Greek advertising industry, officially established in 2003, building on a self-regulatory system for advertising which has been in place in Greece since the 1970s. SEE is fully recognized by the Greek regulators as having the exclusive responsibility for upholding the provisions of the Greek Code of Advertising and Communications Practices. SEE is also a member of the European Advertising Standards Alliance, EASA, and…

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Companies Worldwide Could Face Customer Backlash If They Fail To Take Action On Climate Change

Stuart Mitchell

New global research released recently shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to ‘show by example’. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly – in everything they do. The findings are part of a new global study by dentsu international and Microsoft Advertising…

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DMA calls on creative industries to support youth employment

Stuart Mitchell

The Data & Marketing Association (DMA) is calling on the creative industries to step up recruitment and support for entry-level marketing talent. At 11.7%, the UK’s youth unemployment rate remains worse than many other countries, and today more than one in eight (12.6%) of the UK’s under 25s are neither working nor in full-time study. Talent has become of increasing concern to the data & marketing industry, and society more widely since the pandemic began. According to the DMA’s latest research insights, which asked 220 senior marketers what they believed…

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CAP – Changes to our Copy Advice service

Stuart Mitchell

The ASA/CAP have released a post called: Changes to our Copy Advice service. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From 5pm on 17 December, we will be removing our copy advice telephone line, which will result in all copy advice enquiries being channelled through our webform. After careful consideration, we believe that this change is necessary to maintain fairness and quality of…

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British Airways Becomes The First UK Airline To Trial New Technology To Transform The Customer Experience For Travellers Using British Sign Language

Stuart Mitchell

British Airways has become the first UK airline to trial a new video service transforming the experience for customers that use British Sign Language (BSL). The initiative is being trialled as part of the airline’s continued efforts to make travel simple and easy for customers with additional assistance needs. The airline’s new partnership with SignLive will see the company’s BSL service embedded in British Airways’ customer engagement centres. The platform allows customers to access a range of services before, during and after their journeys in a modern, simple and easy…

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