Day: 4 May 2022

Will, The First Homeless Person In The Metaverse, Warns Us About Vulnerable People’s Isolation, In Real Life

Stuart Mitchell

Every year, the 31st of March marks the end of winter break, and hence the end of France’s emergency accommodation plans for precarious people. What is less talked about is the exclusion and social isolation that these people suffer all year round, summer and winter. On the eve of the presidential election, the Entourage network – a community of 150,000 committed citizens – is sounding the alarm on the unprecedented crisis of fraternity in France by creating Will, the First Homeless Person of the Metaverse and spokesperson for the invisibles.…

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ICAS and EASA support the development of WFA global guidance on environmental claims

Stuart Mitchell

The World Federation of Advertisers (WFA), has issued a global guidance on environmental claims at the Global Marketer Week in Athens which details principles and global best practice to help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged. The guidance will also be used by agencies across the world. The global agency alliance VoxComm was involved and has supported this important initiative. The guidance therefore represents a consensus across the global industry and industry regulators of what the core elements…

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Walmart and Sam’s Club Continue Their Commitment to Addressing Food Insecurity in Communities Nationwide through the Fight Hunger. Spark Change. Campaign

Stuart Mitchell

Now in the third year of the COVID-19 pandemic, communities across the country continue to feel the economic impact. Inflation and supply chain disruptions are affecting the charitable food system as well as millions of families. As a result, the Feeding America network has deepened its response to food insecurity, which currently affects more than 38 million people in the United States. To help address this issue, thousands of Walmart stores and Sam’s Clubs are teaming up with their customers, members, suppliers and associates for the ninth annual Fight Hunger.…

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Dentsu Italy’s creative agencies becomes a Benefit Corporation

Stuart Mitchell

Dentsu Italy announced that its creative agencies, encompassing The Big Now/mcgarrybowen, Isobar, MKTG, The Story Lab in Italy, is officially a Benefit Corporation (in Italian, “società benefit”). This marks the first creative entity part of a global network to uphold a legal standard of operating as a purpose-driven business. Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements. The Italian law introduced in 2016 stipulates that Benefit Corporations must pursue the creation of larger societal benefits…

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Six Global Financial Institutions Chart a Flight Path to Decarbonizing Aviation

Stuart Mitchell

Six top lenders to the aviation sector — Bank of America, BNP Paribas, Citi, Crédit Agricole CIB, Societe Generale and Standard Chartered — have announced that they will partner with RMI’s Center for Climate-Aligned Finance to help decarbonize the aviation sector through the formation of the Aviation Climate-Aligned Finance Working Group. The Working Group aspires to create a collective climate-aligned finance (CAF) framework that defines common goals for action for aviation sector decarbonization. The CAF framework is a commitment by participating financial institutions to annually assess and disclose, consistent with…

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