Day: 10 October 2022

ICO publishes guidance on privacy enhancing technologies

Stuart Mitchell

The Information Commissioner’s Office (ICO) has published draft guidance on privacy-enhancing technologies (PETs) to help organisations unlock the potential of data by putting a data protection by design approach into practice.  PETs are technologies that can help organisations share and use people’s data responsibly, lawfully, and securely, including by minimising the amount of data used and by encrypting or anonymising personal information. They are already used by financial organisations when investigating money laundering, for example, and by the healthcare sector to provide better health outcomes and services to the public. …

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PRSA Celebrates 75th Anniversary with Commemorative Publication: “75 Years of Impact and Influence: People, Places & Moments in Public Relations History”

Stuart Mitchell

Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations History,” showcasing the history of the profession through the people and events that helped shape international discourse and transform the business world. The limited-edition volume is available for presale beginning today and can be ordered here. “PRSA has literally been making history since its inception 75 years ago, and I…

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Waitrose launches Food to Feel Good About brand promise with new campaign

Stuart Mitchell

Waitrose has launched its new brand promise – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and farmers a better future, and to look after people and the planet – all in our pursuit of offering the highest quality and best tasting food.  Our new brand expression builds on the direction set in our Partnership…

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Empowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights

Stuart Mitchell

Empowerment is the driving message leading young voters ages 17-29 to the polls this midterm season, with 59% confirming they are planning on voting, motivated by their perception as being “America’s Future,” according to the second and final phase of the Messaging Young Voters in the 2022 Midterms Report by the Ad Council Research Institute (ACRI) and Paramount Media Networks (PMN) & MTV Entertainment (MTVE) Studios. With 21% of young voters ages 17-29 still undecided about whether or not they will vote this election season, the collaborative research project between…

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CAP – Consulting on new guidance for telecoms ads and mid-contract price rises

Stuart Mitchell

The ASA/CAP have released a post called: Consulting on new guidance for telecoms ads and mid-contract price rises. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are consulting on guidance that would require information about mid-contract prices to be more prominently stated in telecoms ads across media, to avoid misleading consumers.   Many contracts for mobile and broadband services include price…

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