Month: December 2022

Asda makes big change to its toilet paper

Stuart Mitchell

Asda has become the first UK supermarket to change all of its own brand toilet rolls to double length in a move which will see it remove 74 tonnes of plastic and save 760 tonnes of cardboard a year. The supermarket has doubled the amount of toilet paper per roll and reduced the number of rolls per pack on one of its most popular own brand products, significantly reducing its cardboard and plastic usage in the process and removing over 1,200 lorries from the road each year. The new Shades…

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New Benevity Report Reveals the Power Corporate Purpose Programs Play in Employee Retention

Stuart Mitchell

Benevity, Inc., the leading provider of global corporate purpose software, has released its Talent Retention Study, a report from Benevity Impact Labs that reveals companies see a 52% lower turnover rate among newer employees who participate in corporate purpose programs including workplace giving, volunteering and micro-actions. To further understand the link between new employees’ participation in a corporate purpose program and their tenure at a company, Benevity analyzed data from over 10.6 million Benevity platform users at more than 400 companies around the world. The study highlights how corporate social responsibility…

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Apparel Impact Institute Announces Target Corporation as a New Lead Funder to the $250M Fashion Climate Fund

Stuart Mitchell

Apparel Impact Institute (Aii) has announced that Target Corporation is joining the $250M Fashion Climate Fund as a lead funder, spurring the Fund’s mission to unite industry stakeholders, mobilize climate action, and meet the fashion industry’s ambition to halve carbon emissions by 2030. Target Corporation, an original founding member of Aii, joins PVH Corporation, Lululemon, H&M Group, H&M Foundation, and The Schmidt Family Foundation, as the latest lead funder. Since Target Corporation first started working with Aii and its existing programs, including Clean By Design, the company has engaged more…

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Global marketing industry rallies behind second Global DEI Census in March 2023

Stuart Mitchell

An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek.  The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census.  …

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Airbus invests in climate solutions company, Carbon Engineering Ltd. to support world’s largest direct air carbon capture R&D facility

Stuart Mitchell

Airbus invests in Carbon Engineering Ltd., a Canadian-based climate solutions company, operating the largest Direct Air Carbon Capture (DACC) Research & Development facility in the world.   The investment will contribute to funding part of Carbon Engineering’s advanced direct air capture R&D technologies at the company’s Innovation Centre in Squamish, B.C., Canada.  “Carbon Engineering’s Direct Air Capture technology provides a scalable, affordable solution to decarbonize aviation,” said Daniel Friedmann, CEO, Carbon Engineering. “We are thankful to Airbus for taking action and continuing to lead the way by helping accelerate solutions for…

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