Category: Blog

Blog Posts

Companies cannot get complacent about plastic

Stuart Mitchell

This blog isn’t really about the marketing aspects of this, though I think the marketing aspects are touched upon but rather the general ethical viewpoint. Companies cannot get complacent about plastic, no matter how good and ethical they may be at other aspects of their business. Recently Unilever  were once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI) – a list which calls itself one of the most credible and high-profile markers of corporate sustainability leadership. DJSI assesses and ranks the economic,…

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Ethics in Advertising highlighted by ASA Report

Stuart Mitchell

Complaints to the ASA (Advertising Standards Authority) for the first half of 2017  have been released this week. These figures highlight that the advertising industry still has a long way to go in its ethics. The ASA figures show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. The most concerning figures, in terms of advertising ethics is that misleading ads continue to…

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Corporate Responsibility and staff

Stuart Mitchell

This week there’s been quite a lot of new stories concerning corporate responsibility and corporate social responsibility. The Reputation Institute put out its global ranking for companies with the best CSR reputation. The Lego group, Microsoft and Google made up the top three. This study is compiled from more than 170,000 ratings across the world’s 15 largest economies. The Danish toy and Media Company push Google from the top of the list after a three year spell. What was most surprising however, was not who was top but more whose…

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This week’s been Football week

Stuart Mitchell

It’s been an interesting week, following on from last week’s post Bell Pottinger has apparently gone into Administration and for many it is seen as a warning that certain practices will not be tolerated. This week has also been a good one for football and ethical marketing and products. UEFA may not be the first thing you think of when talking about ethics of late so it was nice to see them trying something, at least on the face of it. Some of football’s biggest stars joined forces with grassroots…

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Donating to us

Stuart Mitchell

If anyone could afford to donate to us to help with running costs it would be gratefully receieved. At the moment the site is becoming bigger and bigger and taking more time. I think the site is important so even if no-one donates I will still continue with the site and fund it myself but I thought I’d ask. The site officially comes under the banner of my company SM Marketing but at the moment I pay for it out of my own pocket. If you can spare anything at…

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