Category: Blog

Blog Posts

Ethics in Marketing

Stuart Mitchell

Some people think that there are no ethics in marketing, some people have asked if I started this site because I felt that there was not enough ethics in the industry. This isn’t true, I generally feel that the industry does try its best to be ethical in its outlook.  There are always examples where this doesn’t quite hold true, but this week we saw one of those companies get their comeuppance. There is a difficult line in marketing which is the question of who you work for. Not every…

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Tragedies bring out the best in companies

Stuart Mitchell

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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Thank you for our first 6 months – Ethical Marketing News Blog – 27-08-17

Stuart Mitchell

Thanks to everyone who has contributed, read or tweeted about us over our first 6 months. When I started this site 6 months ago, I didn’t really know too much what to expect, but it has become so much more. For those who don’t know the background to this site is that whilst setting up my own company SM Marketing, which I wanted to be an Ethical Marketing company, I started to look for Ethical Marketing resources to see if I could get some ideas, and I couldn’t find any.…

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Diversity within the industry – Ethical Marketing News Blog – 20-08-17

Stuart Mitchell

It’s nice to see equality and diversity getting a shout out this week with the #thisgirlcan campaign going international with a new version opening up in Australia, and with a new #likeagirl campaign coming out from Always.   Given the tragic events last week in Charlottesville it is important that we recognise the importance of equality and diversity in marketing materials and within the industry as a whole.  There are a number of initiatives at the moment trying to do just that. One we have covered before, the #SoWhiteProject is…

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Are we caring less ? – Ethical Marketing News Blog – 13-08-17

Stuart Mitchell

The world is changing, of that there is little doubt, dependent on your politics, some would say it’s for the better, others for the worse. In the last few weeks though there have been a number of things that have made me worry about both the state of the world, and whether we, as a people are caring less about the environment and the people in it. The first thing that gave me pause for thoughts was the fact that Earth Overshoot Day, the date when humanity’s annual demand on…

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