Category: Industry News

McCann Worldgroup organizes panel for the Women Economic Forum Chile

Stuart Mitchell

“Brands and advertising as meaningful agents of change to break down stereotypes” is the name of the panel organized by McCann Worldgroup to collaborate with the Women Economic Forum, which will be held via streaming and for the first time in Chile on March 18 and 19. The instance will have regional marketing references, such as Fernando Fascioli, president of MW for Latin America and the Caribbean; Adriana Noreña, vice president for Google Latin America; Macarena Bravo, Marketing Manager of General Motors Chile, Uruguay, Paraguay and Bolivia; and the lawyer…

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DWP Kickstart Scheme: 60 new PR jobs given greenlight via PRCA gateway

Stuart Mitchell

The Department for Work and Pensions (DWP) has confirmed the PRCA’s status as a Gateway organisation for the Government’s Kickstart Scheme, paving the way for PR agencies and in-house teams to employ young people deemed at risk of long-term unemployment. 25 PR agencies have so far been given the greenlight by the DWP to create 60 PR jobs via the PRCA’s Gateway application. More than 30 additional agencies have applied through the PRCA and are expecting to create new roles through the initiative. The Scheme encourages organisations to create six-month job placements…

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UK Ad Spend To Recover Faster Than Key International Markets In 2021

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn – a marked improvement (+6.6 percentage points) since the last outlook, owing mostly to brighter prospects for online platforms. The new forecasts show that the UK’s ad market will make up for 2020’s decline and accelerate further into growth this year, reaching a total of…

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PRCA publishes internal ethnicity pay gap and gender pay gap data

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published details of its ethnicity and gender pay gaps. The data is based on a survey completed by its UK-based, full-time employees. The figures reveal that half (50%) of PRCA employees are from non-white backgrounds. – 33% White British– 22% Black African or Caribbean– 18% White Other– 17% Mixed or Multiple Ethnicities– 11% Indian   *Percentages add up to 101% due to decimal rounding  The PRCA’s median ethnicity pay gap is £8,000 or 21%. The salary quartile data reveals that ethnically diverse employees…

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CAP – Thinking outside the (subscription) box

Stuart Mitchell

The ASA/CAP have released a post called: Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire.  But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…

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