Category: Industry News

CAP – The (mis)use of social media beauty filters when advertising cosmetic products

Stuart Mitchell

The ASA/CAP have released a post called: The (mis)use of social media beauty filters when advertising cosmetic products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Beauty filters are designed to enhance a person’s appearance and are included as in-app features on social media, including on Instagram, TikTok and Snapchat. They are becoming increasingly popular and are often applied when sharing selfies to social…

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Age divide in marketing training adding to significant digital skills deficit

Stuart Mitchell

New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK. CIM’s latest report ‘Digital Vision, living on the cutting edge’ found that the majority of marketers over the age of 55 had received no training at all in the last two years prior to the pandemic, sparking concern that senior marketers may not be keeping up with the rapid pace of change in the sector.   The COVID-19 pandemic has accelerated the shift towards digital and…

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DMA makes new appointments to its Board of Directors

Stuart Mitchell

The Data & Marketing Association (DMA) have announced the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Mandy Merron, Partner at Moore Kingston Smith to the DMA Board. Commenting on the appointments, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “The DMA champions the way marketing should be done, responsibly, sustainably and creatively – always led by customer-first principles and driven by people who truly believe in these values. Tony and Mandy’s experience and commitment to the data and marketing…

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CIPR publishes parent support pack with PR-themed children’s activity pack

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has published a new resource aimed at supporting those caring for school-age children, with advice on how to talk to employers about challenging situations and advice for employers on how to best support their staff, particularly during the pandemic.  ‘PR and Parenting in a Pandemic‘ is free for all to download and includes articles, advice, and even a PR-themed children’s activity pack with competitions and more. Articles include:  ‘How employers can support working parents during lockdown and beyond’ by Shalini Gupta  ‘How to talk to your manager about your circumstances’ by Nafisa Shafiq   ‘Top Tips for Managing Working…

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ASA – Bringing body image into sharp focus

Stuart Mitchell

The ASA/CAP have released a post called: Bringing body image into sharp focus. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’ve witnessed a concerted focus by policy makers to identify the root causes of negative body image and confidence, particularly among young people, and the measures that can be taken to prevent harms.   It’s a conversation the ASA is actively…

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