Category: Other Stuff

Teens likely to crave junk food after watching TV ads

Stuart Mitchell

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by Cancer Research UK. Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits and fizzy drinks throughout the course of a single year compared to those who watch less TV.**  Energy and other fizzy drinks high in sugar, takeaways and chips were some of the foods which were more…

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EU Launch Factsheet on new plastics proposals

Stuart Mitchell

Questions & Answers: A European strategy for plastics European Commission – Fact Sheet Strasbourg, 16 January 2018 Questions & Answers: A European strategy for plastics Why do we need a European strategy for plastics? Plastics are everywhere but too much of it is used only once before thrown away. It ends up polluting the environment, depriving the economy of a valuable resource. According to estimates, only 5% of the value of plastic packaging material retains in the economy, the rest is lost after a very short first-use. The annual bill…

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ASA welcomes prosecution of misleading advertiser

Stuart Mitchell

The ASA have welcomed the prosecution of a misleading advertiser. They talk about it via their website and it showcases how important bodies like this rare to help keep marketing as ethical as possible. The ASA say on their website: We welcome the successful prosecution of FreeFusion Ltd and its director, Mr Syzmon Wierzbic, following our referral of the company to Northamptonshire Trading Standards for misleading advertising. The advertiser has been found guilty and ordered to pay over £5,600 under the Consumer Protection from Unfair Trading Regulations 2008 in relation…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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Our Top 10 most popular posts/articles of 2017 from Google Analyics

Stuart Mitchell

Just as a bit of fun I thought I’d reflect with our top 10 posts of the year as decided by you via the medium of google analytics. There are a few surprises as the most read posts I think. 10. This is the coverage of a nice campaign and considering it was only posted on the 11thof December made its top 10 place in just 20 days which is quite impressive. Ogilvy Change Launches New Recycle for London Campaign 9. This is another campaign I really liked, and was…

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