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CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

Billion Dollar Boy becomes the first and only creator marketing agency to achieve IPA Effectiveness Accreditation

Stuart Mitchell

Global creator-first social agency, Billion Dollar Boy, has been recognised in the prestigious IPA Effectiveness Accreditation for 2025-27 – becoming the first and only creator marketing agency to achieve Accreditation. Widely considered the industry’s most challenging Accreditation to achieve, only 56 agencies have been recognised for the award by The Institute of Practitioners in Advertising since the biennial programme’s inception in 2021. Accreditation is awarded to agencies that “demonstrate their commitment to business effectiveness and deliver commercial outcomes for clients, setting an industry benchmark.”  The recognition is not only an…

PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

Stuart Mitchell

PubMatic, an independent technology company delivering the future of digital advertising, recently announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights and tools to reduce the impact of their digital media campaigns.  As part of PubMatic’s unified platform for buyers, this integration brings sustainability to the forefront of supply path optimisation and curation strategies. Buyers…

PRCA launches the Sustainability Group to Drive Collaboration and Best Practice

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced launch of the Sustainability Group. The PRCA Sustainability Group is an expansion of previous working groups that reaffirms the industry’s commitment to fostering responsible, transparent, and effective sustainability communications. The Group builds on previous work in this area and further drives collaborating with PRCA members and the industry at large. The Group committee, consisting of PRCA members, aims to go deeper and broader to ensure the PR industry has a forum for driving standards, commitments and ethics in sustainability. ​ The…

Mary’s Meals is reaching three million children around the world

Stuart Mitchell

Mary’s Meals has announced it has scaled up its global operations, with three million school children served meals every day. The below is their post on their website telling the news – if this is of interest, visit the page and have a look. A smile is a universal expression of happiness and hope. It is also synonymous with Mary’s Meals. A smiling child receiving their daily school meal, a parent knowing their child has eaten, or a teacher who is confident their pupils are getting the most out of…