Tag: Blog

1000 Articles – Thank you

Stuart Mitchell

Just a quick note to say thank you everyone as over the weekend we posted our 1,000th post/article/blog post. It is your support that has kept us going, since we started I know our remit has opened up a bit to cover ethical marketing, marketing of ethical things, general charity news and anything else we feel may be of value so thanks to those who support, who give us guest posts and who visit us and retweet us and interact with us, your feedback is invaluable. Here’s to the next…

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Blackmail or Brand safety ?

Stuart Mitchell

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail.  They did this after there was a backlash on social media from  customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

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Net Neutrality

Stuart Mitchell

Well this week Trump got rid of Net Neutrality in the US, and with that came the fear other countries might follow suit. For a President whose approval ratings are the lowest on record you might have thought he would look at what 83% of US citizens want and consider it might be a good idea, but sadly he seems to be too focussed on undoing Obama’s legacy to look further at the real implications. For those who don’t know Net Neutrality is the principle that Internet service providers should…

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A Good Month for Equality – But Only a Start

Stuart Mitchell

It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…

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Images in the media

Stuart Mitchell

Interestingly one of the things that matters a lot in marketing, and the media in general is the use of images. The use of certain images can help influence how you view advertising or marketing, and in these times of cried of fake media, how you see news too. This week a new report by Picasso Labs looked at how the media has used imagery to portray President Trump. This isn’t strictly speaking ethical marketing but it is something which in some ways affects everyone, and how the imagery is…

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