Tag: Blog

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of February 2018

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – February 2018. There were some campaigns I really liked in February. 10.  Who doesn’t like pangolins, and as such who wouldn’t support World Pangolin Day, I love this art and what it represents. Limited edition prints available for World Pangolin Day 9.  I think anything that encourages young people into science cannot be a bad thing, and this seems like a great iniative. Carlsberg Launches Young Scientists Community in Davos 8. It’s…

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Marketing and Advertising takes note and looks to tackle harassment and abuse

Stuart Mitchell

It’s been another interesting week in the world of ethical marketing. When I first started this page a year ago I didn’t envision such a turbulent year which despite showing a horrible side to many industries has had an alternative effect and has helped to create an atmosphere in which women could really fight for equality. Marketing is one of those businesses which has stood up and taken note and this week, in the wake of last week’s International Women’s week we have seen several great new iniatives create specifically…

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International Women’s Day 2018

Stuart Mitchell

It’s been another great year for International Women’s Day, with some great iniatives from all over this year. This seems to be becoming a bigger deal every year and it’s great to see so many interesting campaigns coming from all sorts of industries but with some great ones coming from within the marketing industry itself. This year there has been so many great campaigns that I want to cover that I have decided I will be showcasing International Women’s Day Campaigns for the rest of the month as I don’t…

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Google Chrome To Block All Ads On Sites That Don’t Comply With ‘Better Ads’

Stuart Mitchell

Google’s Chrome ad blocker, which goes into today will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with the Better Ads Standards within 30 days. Google explained more about their rationale and how it will work on a blog post, by Rahul Roy-Chowdhury,Vice President, Chrome, he said: The web is an incredible asset. It’s an engine for innovation, a platform for sharing, and a universal gateway to information. When we built Chrome, we wanted to create a way for people to interact with…

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Some thoughts about ethical marketing and politics

Stuart Mitchell

There’s a few interesting questions with regards to politics and ethical marketing. I think, as an industry that marketing tends to be apolitical, as are many businesses after all you need customers and often their politics needn’t come into it. Arguably ignoring politics can come back and bite you though I have seen an argument that the downfall of Bell Pottinger was based on their choice to ignore politics. There are a few interesting questions that come up when you are working to be an ethical marketer. There are the…

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