Tag: Coca Cola

Coca-Cola Announces Loan Agreement with Ioniqa Technologies to Transform Hard-to-Recycle Plastic Waste into High-Quality, Food-Grade PET

Stuart Mitchell

The Coca-Cola Company has announced a new agreement extending a loan to Ioniqa Technologies (The Netherlands) to facilitate the development of Ioniqa’s proprietary technology to produce high-grade, recycled PET content from hard-to-recycle PET waste. The agreement is designed to accelerate the development and deployment of high-grade recycled content PET for use in bottles used by The Coca-Cola Company. This investment supports the company’s global vision to work toward a World Without Waste, which includes a goal to create packaging made of at least 50% recycled material by 2030. The new technology…

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Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

Stuart Mitchell

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

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Merlin Entertainments teams up with Coca-Cola Great Britain to exchange plastic bottles for family fun this summer

Stuart Mitchell

Merlin Entertainments, the UK’s largest visitor attraction  operator,  has  today  announced  a  partnership  with  Coca-Cola  Great  Britain, which  will  offer  consumers  50%  off  entry  to  some  of  the  UK’s  best-known  family attractions, in exchange for their used plastic bottles. The trial scheme, which will run from 25th  July, invites people to bring and recycle any 500ml plastic bottle via an on-site ‘reverse vending’ machine. Unlike traditional vending machines which dispense drinks,  these  machines will  reward those  who  deposit their empty  bottles  with  a  voucher  to  receive  50%  off  entry  at…

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Special Olympics and Coca-Cola celebrate 50 years of partnership

Stuart Mitchell

London’s Piccadilly Circus has played host to the iconic Coca-Cola sign since 1955. Its latest display celebrates Coca-Cola’s 50-year relationship with Special Olympics. On 20 July 2018, major landmarks, stadiums and iconic buildings around the world were lit up a global display of unity, as part of the global Special Olympics 50th Anniversary celebrations. One of these landmarks was the Piccadilly Sign in Central London, familiar home to the iconic Coca-Cola logo. The Special Olympics 50th anniversary video that was displayed on the Piccadilly sign #LightUpForInclusion This worldwide act of unity represents…

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Coca-Cola Christmas advert spoofed by Greenpeace

Stuart Mitchell

As Coca-Cola launch their new ‘Holidays are coming’ Christmas TV advertisement, some of the brand’s fans have been viewing a version that’s a little more realistic. In an attempt to take advantage of Coke’s huge PR push at this time of year, Greenpeace produced their own Coke Christmas ad, launched on the same day, highlighting an unfortunate side effect of bottled fizzy drinks. The video shows a montage of happy family Christmases, with spookily familiar music and lots of subtle signs that all is not quite as it should be.…

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