Tag: TBWA\Paris

TBWA\Paris Launches Campaign with Burns And Smiles

Stuart Mitchell

Every year in France, 400 000 people get burnt, 10 000 of whom are considered as victims of severe burns. Once done with the (often long and painful) course of treatment, the first reflex of such patients is to retrieve from society, all the more if their scars are exposed for all to see. They isolate in order to avoid being seen, but also because there are no structures to assist them in resuming an – almost – normal life. The Burns and Smiles Association, founded by Laurent Gaudens, himself…

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SCNF Réseau Railway Risks Awareness Campaign “2:38 A.M.”, Don’t Become Someone Else’s Nightmare

Stuart Mitchell

“Unauthorized” trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWA\Paris, SNCF Réseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behavior. A virtual reality film takes us into a nightmare, one that relives the witnessing of a railway accident night after night, at the exact same time. The film’s immersive format and aesthetic treatment that harks back to science fiction/thriller…

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HandsAway and TBWA\Paris create geolocated Snapchat filters dedicated to street harassment.

Stuart Mitchell

Violent behaviours experienced by women and their insidious components of insults and aggressions of all kinds, are a real scourge.  Countless studies show that almost 100% of women have already been victim or witnesses of a sexist assault. On the occasion of International Women’s Day, HandsAway presents #GhostInjuries. A Snapchat operation to federate and conscientise young women on a subject they know and experience every single day : street harassment. To demonstrate the shocking extent of the phenomenon, HandsAway in close collaboration with Snapchat created for each reported aggression, street…

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HandsAway gives voice to women against the trivialization of gender-based attacks. (NSFW)

Stuart Mitchell

In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment. Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves…   …

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TBWA\Paris for AIDES Launches New Campaign for World AIDS Day

Stuart Mitchell

While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. At the individual level, people living with the virus still suffer from too much discrimination. The fear of contamination should no longer condition our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore ! Nothing sould replace love That’s…

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