Month: May 2018

Meet My Liver, the First Chatbot Designed for Social Drinkers

Stuart Mitchell

“I’m never drinking again!” It’s a promise we’ve all made and kept—until the next round of shots the following evening, that is. To raise awareness about the issue of social drinking and help a new generation of consumers drink more responsibly, Bleublancrouge joined forces with Let’s Drink Better, a Quebec association of restaurant and bar owners, to give a voice to the one “person” who remembers  every drink you’ve had and all your drink-fuelled evenings: your liver. My Liver is the first bilingual chatbot designed for social drinkers. Available 24/7…

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SCNF Réseau Railway Risks Awareness Campaign “2:38 A.M.”, Don’t Become Someone Else’s Nightmare

Stuart Mitchell

“Unauthorized” trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWA\Paris, SNCF Réseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behavior. A virtual reality film takes us into a nightmare, one that relives the witnessing of a railway accident night after night, at the exact same time. The film’s immersive format and aesthetic treatment that harks back to science fiction/thriller…

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Huntington Bank Launch Looking Out For Each Other Campaign

Stuart Mitchell

Huntington Bank has launched a new integrated brand campaign based around the concept of “Looking Out For Each Other,” a purpose driven mission that that’s designed to improve the world we live in and demonstrate that in today’s world even a small gesture can have a huge impact. More than technology or trends, just being there in big and small ways is really the one thing that can truly change everything. Created in partnership with agency of record Arnold Worldwide, this idea is part of Huntington’s DNA and today they’re…

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22squared Partners with National Organization for Women to Mark Equal Pay Day on April 10 and Help Close the Gender Wage Gap by Purchasing EqualiTees, T-Shirts Available in 2119

Stuart Mitchell

22squared partners with the National Organization for Women (NOW), to mark Equal Pay Day on April 10 and help close the gender wage gap, launching the online initiative ‘EqualiTees’.  In an innovative creative partnership, four online t-shirt retailers known for supporting equality, ‘created’ original t-shirts emblazoned with a long overdue message: Women Now Make As Much As Men. About Damn Time. There is just one significant catch. When shoppers go to check-out, they are informed the t-shirts are on backorder until 2119, the projected year for pay equality based on…

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MCA Launches First Major Advertising Campaign in 20 Years with Ad Agency FCB

Stuart Mitchell

The Museum of Contemporary Art Chicago has officially launched the MADE YOU LOOK, the first major advertising campaign for the museum in 20 years. The launch is in conjunction with the MCA’s first-ever pop-up experience dedicated to the work of groundbreaking artist Howardena Pindell, whose retrospective is currently on view at the museum. This free, two-day pop-up experience takes as its theme the year 1979, which was a pivotal time in Pindell’s life and work. Attendees can interact with and experience the music, art and pop culture of 1979, created…

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