Day: 27 February 2020

Sony Launches New Music Video That You Can Not See

Stuart Mitchell

To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don’t aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced…

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HandsAway and TBWA\Paris: A fragment of nudity doesn’t mean consent

Stuart Mitchell

To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018).   In front of agression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends…

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Celebrity Chefs across Asian Food Network put plastic in their recipes to highlight the “Plastic Diet” environmental crisis

Stuart Mitchell

Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF).  A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food.  The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launchedlast year to…

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Casey House rewrites the stories of beloved TV characters to smash stigma around HIV/AIDS

Stuart Mitchell

Casey House is launching their latest Smash Stigma campaign with the release of “never-before-seen” episodes of Friends and The Office. This year’s campaign explores how popular culture has the power to change perceptions of those living with HIV/AIDS, and has rallied the support of television host and correspondent, Karl Schmid, television personality and pop culture expert. Watch the episodes and our docuseries, Untold Stories of Stigma at SmashStigma.ca. “For me, the anxiety I felt around revealing my HIV+ status to my parents, let alone publicly, was debilitating. In so many ways the stigma was worse than the diagnosis and…

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Hey Girls launches ‘UNsanitary’ product range to raise Period Poverty awareness

Stuart Mitchell

Social enterprise Hey Girls, adam&eveDDB and The Big Issue have come together to launch a national campaign to raise awareness of the shocking extent of period poverty in the UK. The campaign centres around a new brand called ‘UNsanitary’, so named as 1 in 10 girls and young women are regularly forced to use unsanitary items in place of real sanitary products, because they cannot afford it. The UNsanitary range, created by adam&eveDDB, encompasses real products, available at pop-ups in selected ASDA stores on Saturday 15th February. At first glance,…

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