Day: 7 November 2021

First climate neutral standard to target Absolute zero

Stuart Mitchell

Climate Neutral Group (CNG) has announced the launch ofits Climate Neutral Certification Standard. The ambitiousinitiativeprovides a clear path to credible climate neutral certification for any organisation, product or service that wants to achieve absolutezero, a state where it no longer produces any greenhouse gases. This goes well beyond net zero, where emissions are still allowed. Thestandard includes a unique reduction component, requiring companies tomeet an annual reduction target with the aim of reaching Absolutezero by 2050.It paves the way for organisations to only offset what they cannot reduce,followingthe highest quality…

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Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It

Stuart Mitchell

Nespresso has launched a video ad campaign that plants trees every time someone watches it. The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.  To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The…

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Half of UK marketers fear ‘greenwashing’ despite consumers wanting more insight into companies’ sustainability agendas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that half (49%) of marketers are weary of working on sustainability marketing campaigns due to the fear of their company or clients being accused of ‘greenwashing’. It comes as new regulations, such as the Competition and Markets Authority’s ‘Green Claims Code’, are introduced to hold brands more accountable for their sustainability claims. The survey, which looks at the views of over 200 marketing professionals in the UK, shows that over half (55%) of marketers’ companies and clients recognise sustainability as…

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Spark44 and MediaCom secure the top prizes in Ocean Outdoor’s annual digital creative competition

Stuart Mitchell

Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. The prizes were announced at an industry event hosted by Ocean at the National Gallery in London today (October 14). The awards were also live streamed. Spark44 takes the first prize in the commercial brand category for #Outspiration which embraces…

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COVID-19 and Plastics: How the Pandemic Highlights the Need for Sustainable Waste Disposal

Stuart Mitchell

The COVID-19 pandemic caused an explosive increase in the demand of disposable plastic products, stalled the implementation of sustainable policies, and evidenced the inherent problems of today’s waste management schemes. Now, in a recent article in Nature Reviews Earth & Environment, scientists comment on the necessary courses of action for governments, industries, researchers, and consumers to help us transition to a sustainable plastic circular economy.  The COVID-19 pandemic caught most of us off-guard, with governments and institutions having to quickly implement new safety policies and citizens rushing to acquire masks,…

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