Day: 14 November 2021

Forty per cent of Brits think the UK’s influence and standing in the world would decrease if the Government fails on its climate commitments to poorer nations – YouGov

Stuart Mitchell

Forty per cent of Brits think the UK’s influence and standing in the world would take a hit if the UK Government failed to meet its commitments to developing countries on climate change, a WaterAid survey published recently reveals.    Half the British population (52%) support giving money to poorer nations to help them cope with the impacts of climate change, the poll conducted by YouGov found, with 42 per cent of people saying they thought developed countries had done more to contribute to the causes of climate change.  The results of the survey are reported just a day before an open letter signed by more than 19,000 people – including actors Amanda Mealing and Thandiwe Newton, author and broadcaster Lemn Sissay and a cross-party group of MPs – will be delivered to Boris Johnson and Liz Truss by…

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WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth

Stuart Mitchell

WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. Alex Brownsell, Senior Editor – Media, WARC said: “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers. The findings in this…

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IPA expands Diversity and Inclusion Essentials Certificate content

Stuart Mitchell

The IPA has announced new additions to its highly popular Diversity and Inclusion Essentials Certificate to help its agency practitioners better understand, celebrate and build the diversity of our industry. Changes to the Certificate include: new content in the LGBTQI+ module in line with research launched around Pride; more content on allyship in the Racial and Ethnic Diversity module; and, in response to feedback from agencies, a new Gender Expression & Identity module w/c 25 October and a Social Mobility Module in January 2022. The course was launched in January…

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Here We Flo Announced as £1m Grand Prix Winner of the Sky Zero Footprint Fund

Stuart Mitchell

Sky has announced the Grand Prix winner of its Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable future. Challenger sanitary and sexual health brand Here We Flo secured the Grand Prix £1m prize ahead of the other four finalists at a showcase held last night. All five shortlisted businesses had already secured…

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Havas Media Group Partners with TikTok on Black Creator Trailblazers Program

Stuart Mitchell

Havas Media Group Introduces their Black Creator Trailblazers and Partnership with Havas Entertainment’s JUMP, Havas Media Group, STUDIOCANAL (a CANAL+ Company) and Universal Music Group for Brands (UMGB) Earlier this year Havas Media Group announced their Black Creator Trailblazers programme, a new initiative designed to nurture and develop 30 talented, emerging Black creators, musicians and artists, further celebrating the thriving Black creative community on TikTok. Today, we can reveal the 30 creators who will join the Black Creator Trailblazers programme and announce a new partnership with Havas Entertainment’s Jump, Havas…

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