Blog | Ethical Marketing News

Some thoughts about ethical marketing and politics

February 4, 2018February 1, 2018 Stuart Mitchell

There’s a few interesting questions with regards to politics and ethical marketing. I think, as an industry that marketing tends to be apolitical, as are many businesses after all you need customers and often their politics needn’t come into it. Arguably ignoring politics can come back and bite you though I have seen an argument that the downfall of Bell Pottinger was based on their choice to ignore politics. There are a few interesting questions that come up when you are working to be an ethical marketer. There are the…

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

January 28, 2018January 22, 2018 Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9. A powerful new campaign created with BBDO…

1000 Articles – Thank you

January 22, 2018January 22, 2018 Stuart Mitchell

Just a quick note to say thank you everyone as over the weekend we posted our 1,000th post/article/blog post. It is your support that has kept us going, since we started I know our remit has opened up a bit to cover ethical marketing, marketing of ethical things, general charity news and anything else we feel may be of value so thanks to those who support, who give us guest posts and who visit us and retweet us and interact with us, your feedback is invaluable. Here’s to the next…

Our Top 10 most popular posts/articles of 2017 from Google Analyics

January 21, 2018January 16, 2018 Stuart Mitchell

Just as a bit of fun I thought I’d reflect with our top 10 posts of the year as decided by you via the medium of google analytics. There are a few surprises as the most read posts I think. 10. This is the coverage of a nice campaign and considering it was only posted on the 11thof December made its top 10 place in just 20 days which is quite impressive. Ogilvy Change Launches New Recycle for London Campaign 9. This is another campaign I really liked, and was…

Top 10 of our favourite Christmas Campaigns

January 14, 2018January 9, 2018 Stuart Mitchell

Christmas is a staple of marketing and a time for many charities or ethical brands to showcase their latest appeal or products, so I thought it might be nice to post some of our favourite festive fare. 10. Cookies & Partners Campaign for Greenpeace Italy This Christmas ad from Greenpeace Italy is pretty unique from these ones as it doesn’t even mention Christmas. Cookies & Partners’ Xmas campaign for Greenpeace is out, and it doesn’t mention Xmas. 9. Aardman and Alzheimers Research UK Christmas Ad I enjoyed this ad from…