Blog | Ethical Marketing News

1000 Articles – Thank you

January 22, 2018January 22, 2018 Stuart Mitchell

Just a quick note to say thank you everyone as over the weekend we posted our 1,000th post/article/blog post. It is your support that has kept us going, since we started I know our remit has opened up a bit to cover ethical marketing, marketing of ethical things, general charity news and anything else we feel may be of value so thanks to those who support, who give us guest posts and who visit us and retweet us and interact with us, your feedback is invaluable. Here’s to the next…

Our Top 10 most popular posts/articles of 2017 from Google Analyics

January 21, 2018January 16, 2018 Stuart Mitchell

Just as a bit of fun I thought I’d reflect with our top 10 posts of the year as decided by you via the medium of google analytics. There are a few surprises as the most read posts I think. 10. This is the coverage of a nice campaign and considering it was only posted on the 11thof December made its top 10 place in just 20 days which is quite impressive. Ogilvy Change Launches New Recycle for London Campaign 9. This is another campaign I really liked, and was…

Top 10 of our favourite Christmas Campaigns

January 14, 2018January 9, 2018 Stuart Mitchell

Christmas is a staple of marketing and a time for many charities or ethical brands to showcase their latest appeal or products, so I thought it might be nice to post some of our favourite festive fare. 10. Cookies & Partners Campaign for Greenpeace Italy This Christmas ad from Greenpeace Italy is pretty unique from these ones as it doesn’t even mention Christmas. Cookies & Partners’ Xmas campaign for Greenpeace is out, and it doesn’t mention Xmas. 9. Aardman and Alzheimers Research UK Christmas Ad I enjoyed this ad from…

Blackmail or Brand safety ?

January 7, 2018January 7, 2018 Stuart Mitchell

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail. They did this after there was a backlash on social media from customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

Happy New Year

January 1, 2018December 28, 2017 Stuart Mitchell

A happy new year to all of our readers and let’s hope the next year brings some changes in ethical marketing and we see it becoming a bigger issue, thanks to everyone who has taken this from 500 visitors in its first month to over 22,000 in December. As we say in this part of the world, Slàinte Mhath.