Category: Blog

Blog Posts

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of January 2018

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – January 2018. There were some campaigns I really liked in January, I promise after this one we will go back t one Top 10 a month. 10. I was really impressed with the concept of ‘Hey Girls’, I hope to see more from them in the future and look foreard to seeing their next campaigns. Social Enterprise Launches To Tackle Period Poverty In The UK 9. Fairtrade Fortnight is an important event…

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Thank you for our first year

Stuart Mitchell

Well, this week Ethical Marketing News turned 1. It’s been an interesting year where I’ve learned a lot, met some great people and am so grateful so many people seem to find this useful. We have went from 3800 visitors in our first month to over 25, 000 a month now, from 11,000 monthly page impressions to over 100,000 now. We now also have an archive of over 1,200 articles and news story and are the number 1 ethical marketing news resource. So thank you, thanks to all of the…

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My Favourite Posts of the last year

Stuart Mitchell

As we approach our first anniversary and because I love me a list I am doing a list of some of my favourite articles/interviews/pieces of last year, these may not always have been the most popular but they are the ones which resonated with me and I think are always worth highlighting again 🙂 These are in no particular order. Sian is the founder and runner of Ethical Hour which has been growing a lot over the last year and her embrace of the Ethical Community and her ability to…

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Some thoughts about ethical marketing and politics

Stuart Mitchell

There’s a few interesting questions with regards to politics and ethical marketing. I think, as an industry that marketing tends to be apolitical, as are many businesses after all you need customers and often their politics needn’t come into it. Arguably ignoring politics can come back and bite you though I have seen an argument that the downfall of Bell Pottinger was based on their choice to ignore politics. There are a few interesting questions that come up when you are working to be an ethical marketer. There are the…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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