Blog | Ethical Marketing News

Blackmail or Brand safety ?

January 7, 2018January 7, 2018 Stuart Mitchell

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail. They did this after there was a backlash on social media from customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

Happy New Year

January 1, 2018December 28, 2017 Stuart Mitchell

A happy new year to all of our readers and let’s hope the next year brings some changes in ethical marketing and we see it becoming a bigger issue, thanks to everyone who has taken this from 500 visitors in its first month to over 22,000 in December. As we say in this part of the world, Slàinte Mhath.

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

December 31, 2017December 28, 2017 Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

We would like to wish you all a Merry Christmas

December 25, 2017December 18, 2017 Stuart Mitchell

It’s been a great first year, we have went from 1,500 visitors in our first month, to over 20,000 a month now, we have covered some great stories and got some great interviews and we seem to be going from stength to strength. We couldn’t have done this without you, so from the bottom of my heart, thank you and hope you all have a great Christmas. We will have a few days off (24th-27th) but will be back on the 28th with lots more Ethical Marketing, and just generally…

An alternative to the usual Christmas Campaigns

December 24, 2017December 18, 2017 Stuart Mitchell

I do quite a bit of research for articles for Ethical Marketing News, and part of this involves looking at what Marketing companies put together and one of the things I came across was Anomaly’s Christmas animation, now this isn’t in any way a piece of Ethical Marketing but it is something I very much enjoyed – this is a lot of fun, but is not family friendly. This seemed like a good avenue to spread this cheer. I will not be posting as much over the festive period. Anomaly…