New outdoor road safety campaign illustrates perfectly that we are all fragile under our shells

An eye-catching campaign created by University of the Arts London student Agota Rencsenyi, is the winner for the 2021Re:act international road safety behaviour change programme in London. Re:act challenges university students to create a campaign that raises awareness among 18 to 25-year-old road users of a critical road safety issue. An initiative of strategic behaviour change agency Hard Edge, it is the second year the international programme has been conducted in London. The brief for Re:act London 2021 was ‘vulnerable road users and drivers: shared responsibility’. A vulnerable road user(VRU)…

ICAS announces the winners of the 2021 Global Awards

On 15 June 2021, the International Council for Advertising Self-Regulation (ICAS) announced the winners of its second edition of the ICAS Global Awards. The objective of the ICAS Awards is to reward initiatives that contribute to responsible marketing practices and a more effective and impactful self-regulatory system.  Four categories of Awards were open to the ICAS Self-Regulatory Organization network members. All entries were reviewed, and winners selected by an international independent jury of self-regulatory experts, chaired by Ms Angela Mills Wade, Executive Director, European Publishers Council. The other jury members…

First Plastics Pact in the Pacific region galvanises organisations across Australia, New Zealand, and the Pacific Island Nations for a circular economy for plastic

The Ellen MacArthur Foundation’s Plastics Pact Network is pleased to welcome the ANZPAC Plastics Pact, which includes Australia, New Zealand, and the Pacific Island nations. Led by the Australian Packaging Covenant Organisation (APCO), the ANZPAC Plastics Pact brings together 60 businesses, governments and NGOs from across the plastics value chain and throughout the region, towards a circular economy for plastic, in which it never becomes waste or pollution. APCO has worked closely with the Ellen MacArthur Foundation and WRAP UK, who brought expertise to the development process and support when…

“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving

The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death…

UK Team Win Gold at Young PR Lions

Gigi Rice and Elle Bellwood, creatives at Hope and Glory, have today become the first ever UK winners of the Cannes Young PR Lions competition. The team from Ireland, Orna Clarke and Lughan Deane won Silver, and from Taiwan, Ya Ting Chien and Tze Yu Yeh claimed Bronze. Elle and Gigi won the UK heat as freelancers earlier in the year, beating 60 other teams. At the global final, they competed against 24 national winners to be crowned the world’s best. Teams had 24 hours to create a global campaign…