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The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising

Stuart Mitchell

WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights from both WARC and external research, it provides an overview of the programmatic marketplace, a deep-dive into three specific trends – the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home advertising – and includes practical guidance for marketers evolving their programmatic and ad tech capabilities. Paul Stringer, Managing Editor, Research and Insights, WARC, says: “The past few years have been challenging for open web programmatic advertising due to…

ILO shares lessons from PROSPECTS to advance support for forcibly displaced persons and host communities

Stuart Mitchell

The new report and an upcoming digital learning portal highlight lessons from five years of implementation under the PROSPECTS programme, offering practical insights and tools to strengthen inclusive, sustainable support for refugees and host communities worldwide. The International Labour Organization (ILO) has launched a landmark report “Responding to forced displacement: Lessons from the ILO’s engagement in the PROSPECTS programme“ to strengthen support for forcibly displaced persons and host communities.  The new report distills key learnings from five years of implementation of the Partnership for improving prospects for forcibly displaced persons and…

£4 million charity fund launched to bolster financial resilience

Stuart Mitchell

Lloyds Banking Group and its four charitable Foundations have launched a new joint Financial Resilience fund, with £4.2 million available to the charity sector to help empower those most in need by gaining confidence and skills to manage their finances, reduce reliance on debt and achieve long-term financial stability. The creation of the fund follows new research from Lloyds Banking Group and the charitable Foundations which found that in the past three years, 4.3 million individuals have sought assistance from UK charities due to financial hardship. Charities are a vital…

UK businesses and academia partner up in cutting-edge research

Stuart Mitchell

The new Prosperity Partnerships will tackle key industry challenges in areas from drug manufacturing and artificial intelligence (AI) to cybersecurity. The Engineering and Physical Sciences Research Council (EPSRC) is funding 23 partnerships with a £41 million investment, matched with a further £56 million from businesses and academia. The projects will deliver pioneering technologies that will improve lives and grow the economy, including: advancing drug development and manufacturing so that life-saving medicines can reach patients sooner using AI to assist examiners when they mark GCSE and A-level exams protecting national transport,…

Seth Rogen & Lauren Miller Rogen share experience of Alzheimer’s in film

Stuart Mitchell

Alzheimer’s Research UK is proud to be supporting the UK launch of the documentary Taking Care in which Hollywood stars Seth Rogen and Lauren Miller Rogen share their experience of Alzheimer’s disease. Directed and produced by award-winning filmmaker James Keach, Taking Care is a 38-minute documentary following the journey of Seth and Lauren as they navigate the complexities and heartbreak of Lauren’s mother’s young onset Alzheimer’s disease. Lauren’s mum, Adele, was diagnosed with Alzheimer’s aged just 55. She died in 2020. Through humour, heart, and an unwavering commitment to change,…