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BloombergNEF Finds Global Energy Transition Investment Reached Record $2.3 Trillion in 2025, Up 8% from 2024

Stuart Mitchell

BloombergNEF’s (BNEF) annual Energy Transition Investment Trends (ETIT) finds that global investment into the energy transition hit a record $2.3 trillion in 2025, up 8% from the prior year. The largest investment drivers were electrified transport ($893 billion), renewable energy ($690 billion), and grid investment ($483 billion). Renewable energy investment fell 9.5% year-on-year however as changing power market regulations in China, the world’s largest market, introduced new uncertainty. All other sectors tracked by BNEF saw a rise in their investment levels, with the exception of hydrogen ($7.3 billion) and nuclear…

Piccadilly Lights leads the country in a moment of national reflection on Holocaust Memorial Day

Stuart Mitchell

Out of Home screens across the nation led the commemorations for Holocaust Memorial Day with Landsec’s Piccadilly Lights in London counting down to the Light the Darkness moment at 8pm on 27th January. The DOOH screen broadcast a 15 minute animated DeepScreen® 3D sequence, transforming Piccadilly Circus into a place of reflection and a focal point for the moment of remembrance, six flickering candles representing the six million Jewish men women and children murdered during the Holocaust.  Download Piccadilly Lights The work was created in-house by Ocean Studio and Ocean Design…

Fairtrade strengthens support for businesses across Central and Eastern Europe

Stuart Mitchell

Starting this month, Fairtrade Germany is supporting Fairtrade customers in 23 countries in Central and Eastern Europe, taking over this responsibility from Fairtrade International. The transition means we can support customers in these markets more efficiently, and help grow Fairtrade sales for producers. Fairtrade Germany has taken over the licensing of the FAIRTRADE Mark for 23 countries in Central and Eastern Europe as of January 2026.  Until now, Fairtrade International has been responsible for licensing partners in these 23 countries. The aim of the handover to Fairtrade Germany is to…

Tetra Pak invests €60 million in owned pilot plant to advance its paper-based barrier technology development

Stuart Mitchell

As a part of its long-term ambition to develop the world’s most sustainable food package2, Tetra Pak has introduced an innovative solution in its aseptic beverage cartons where the traditional aluminium foil layer is replaced with a new paper-based barrier. This innovation increases the paper content in beverage cartons to approximately 80% and, when combined with plant-based polymers, increases the traceable renewable content of a carton up to 92% – cutting the carbon footprint by up to 43%1. By simplifying the material structure from three to two main materials: paper…

System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today

Stuart Mitchell

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. Rather than debating whether creativity or media matters more, The Creative Dividend unpacks how the two must work together to maximize effectiveness. The research introduces two tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. This research draws on Effie Insights, Effie’s global database and content hub featuring effectiveness case…