Tag: Advertising

New comprehensive research into social media influencers published UK Public believes rules governing advertising by social media influencers confusing and unclear

Stuart Mitchell

Regulations governing how social media influencers advertise products online are confusing and unclear with the UK public overwhelmingly believing the system should be more transparent, new research reveals. The comprehensive survey into influencer marketing, published today, was carried out on behalf of Prizeology, a prize promotions agency specialising in promotional regulation and compliance and looked at how the public perceive rules and regulations around influencer marketing.  The research, carried out on 2015 members of the general public, looked at influencer marketing on social media platforms covering Instagram, Facebook, Twitter, YouTube…

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PrideAM describes as “shameful”, the lack of creative and media brands in Stonewall’s Workplace Equality Index

Stuart Mitchell

PrideAM, advertising’s LGBT+ network, today described as shameful, the lack of creative and media agencies in the Stonewall Workplace Equality Index top 100 employers. “Despite the industry’s attempts to drive diversity it seems no progress has been made in proving that the creative workplace is an inclusive space for the LGBT+ community” says PrideAM spokesperson Lara Kingsbeer. “We recognise that some agencies have started to make efforts and are working with Stonewall, but the advertising sector has been too slow to respond to the LGBT+ community.  We are certainly many…

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How to Ensure Your Ad Doesn’t Break The New CAP Rules On Sexualisation

Stuart Mitchell

After public consultation, on 2 January 2018, CAP and BCAP introduced stricter rules prohibiting the sexual portrayal or sexual representation of under-18s, and anyone who looks under 18, in advertising. These rules strengthen the many existing rules that protect the welfare of under-18s, addressing the potential for some adults to view under-18s in general as sexual beings and for some under-18s to be pressurised to view themselves in this way. They also provide further protection for individual models featured in advertising. The details of CAP and BCAP’s decision can be…

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Guest Post by Space City Productions: MP: Review requested to reform advertising

Stuart Mitchell

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

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H&M issues unequivocal apology for poorly judged product and image

Stuart Mitchell

Retailer H&M have come under fire for using an image of black child in a hoodie reading ‘coolest monkey in the jungle’. This has been described as ‘deeply offensive’ and ‘disturbing’ by musicians such as The Weeknd and G-Eazy who had collaborated with the clothing company. The tone deaf image has lead to a number of complaints online. H&M have apologised both on their website and their instagram feed. It is a particularly egregious ad because of the use of monkey by racists as a way to describe black people.  …

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