Tag: Advertising

CAP Launch New Guidelines on How Broadband Can Be Advertised

Stuart Mitchell

The Committees of Advertising Practice (CAP), has launched new guidelines on how broadband can be advertised. Their website gives more information about the new regulations: Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’…

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Advertising on Ethical Marketing News

Stuart Mitchell

Would you like to get your product or service to over 15,000 targeted people a month with an interest in Ethical Marketing or Ethical Products ? Over the past month we have received over 17,500 visitors, each with over 3 impressions each, our monthly impressions are over 60,000. This figure is rising each month. We have a number of options open to anyone who would like to advertise on our page. We do not have a set price for people who might wish to advertise on the site so please…

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Scotland to restrict advertising on junk food

Stuart Mitchell

The promotion of unhealthy food and drink is to be restricted as part of Scotland’s new diet and obesity strategy. Public Health Minister Aileen Campbell has launched a consultation on ambitious plans to help people lose weight, including: Measures to restrict the promotion and advertising of food and drink high in fat, sugar and salt Over £40 million new investment to deliver almost 100,000 supported weight management interventions for people with, or at risk of, Type 2 diabetes Supporting calls to ban broadcast advertising of foods high in fat, salt…

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Facebook to update Advertising Transparency Rules

Stuart Mitchell

Facebook have found themselves under greater scrutiny over the past year for their advertising.  The Investigation into last years Presidential campaign and the revelations of Russians buyng ads to Facebook to influence the election have haunted the company. They have started to look at ways to combat this in future, they have outlined their plans in a blog post, which I have included below: Update on Our Advertising Transparency and Authenticity Efforts by Rob Goldman, VP of Ads When it comes to advertising on Facebook, people should be able to…

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New ‘This Girl Can’ Campaign for 2017

Stuart Mitchell

In January, 2015 Sport England launched their ‘This Girl Can’ Ad campaign. The original This Girl Can aimed to break down the barriers that prevent women and girls from participating in sport and physical activity. It was stated at the time that oneof the main barriers that contributes to the 1.9 million gender gap in participation is a fear among women of judgement when taking part in sport and physical activity. In 2017, they relaunched the campaign with this: The new TV ad was released on 24 February, and featured …

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